5 Gastronomy

The Client

5 Gastronomy is a gourmet food truck and catering company in Orlando. The truck travels throughout Central Florida and serve chef inspired dishes day and night. The chefs meet with clients and tailor exclusive menus for special events based on their needs and personality. From contemporary dishes and revisited classics, the company’s goal is to surpass customers every level of expectation.

The business opened in 2011 and the first step was to create its brand and image. The owners came with a strong concept and needed an advertising agency that would be able to transform their ideas into a beautifully designed identity. The visuals needed to represent the refined food style and business model. That is when the relationship with Different Perspective started.

The Challenge

The beauty of working with a new business is the freedom to create something from scratch. The logo and overall identity needed to set 5 Gastronomy apart from the competition, it needed to broadcast trendiness, an urban feel and finesse. The time frame was a challenge since the branding needed to be completed before the truck was ready for the wrapping.

The Strategy

Different Perspective, after research and client interview, developed 5 Gastronomy’s beautiful logo, color scheme, and collateral pieces. A retro style drove this concept and the first logo draft and colors were approved by the client. The next step was to develop the collateral material which included business cards, letterhead, envelope, stickers and a promotional flyer. We provided all printing solutions needed. We worked side by side with the sign company that wrapped the truck with 5 Gastronomy’s new identity. The next step was to create the website. Different Perspective’s house photographer worked with the Chef and his team to create the professional images of the dishes. Once that was in place, 5 Gastronomy’s Facebook and Twitter pages were created and designed following the same branding guidelines.

The Results

5 Gastronomy had all branding, website and social media in place before receiving the final licenses to be able to hit the road. The new business now has a professional brand and a content rich website with a control management system in place to make their own updates. The website is also compatible with all new technologies, such as tablets and smart phones. Social media has been a huge part of the company’s success. The engagement on the Facebook and Twitter pages is unbelievable and the owners can constantly communicate with their customers and grow in the right direction.

Visit the website at www.5gastronomy.com

Facebook www.fb.com/5gastronomy