BC Beauty Salon

The Client

BC Beauty Salon is a point of reference for beauty services in Orlando, FL. The staff’s professionalism and refined facilities qualify BC Beauty as a full-service salon. BC Beauty Salon’s team believes that communication is everything when it comes to achieving the look their client desires. They apply the same principle to their brand image awareness. Different Perspective developed their new website, web presence strategy and produced a TV commercial for Globo International Network. Currently, our team manage their social media presence, develop various print designs including promotional cards, gift cards and newspaper Ads, keeping the branding consistent and effective. Different Perspective also supports BC Beauty Salon’s team with printing solutions and professional photography.

The Challenge

BC Beauty Salon had already established a great reputation within the Orlando community, especially with the Brazilian audience. However, it had a website that was outdated and incomplete and its marketing communication was not reflecting its image. The objective was to evaluate BC Beauty Salon’s brand and establish a marketing strategy that would match its needs and marketing budget.

The Strategy

Different Perspective team produced a TV commercial that aired at Globo International Network and reached all premium subscribers in the United States. The strategic planning team researched the internal and external publics to develop a new website and internet marketing tactics to invigorate the business, including social media development and client communication through e-newsletters and email blasts. The goal is to solidify its brand with the existing publics and expand BC Beauty Salon’s exposure to the American audience in Orlando.

The Results

The new BC Beauty website was launched on August 1, 2011. It has a stunning design, up-to-date information and set-up to match current technologies, such smart phones and tablets. The TV commercial is still been aired and creating a buzz within the community and prospect clients. The new Facebook, Twitter and YouTube pages have been created, designed to match the new look of the website and populated with relevant information. BC Beauty Salon is well on its way to becoming a much more recognized salon.

Visit the website at www.bcbeautysalonorlando.com

Facebook www.fb.com/bcbeautysalon