IBA Express

The Client

IBA Express has been in business for 17 years here in Orlando, FL. It is a company specialized in shipping, moving and procurement. Its main target audience is the Brazilian public both here in the U.S. and in Brazil. The company’s experience and knowledge of American and Brazilian customs and regulations allows them to assist its customers and offer them the best options for a specific type of cargo and shipping solutions. With the economy in Brazil booming, it was time to revamp IBA Express’ image and expand the company’s reach. The owners were looking for a creative, professional look that would set them apart from their competition and appeal to international publics. Because of the background of our partners, Different Perspective is a perfect fit to companies that need to cater to the American and Brazilian audiences.

The Challenge

IBA Express owners shared with us that the target audience had difficulty identifying the services provided when looking at the company’s old image. They were unhappy with the colors and old printed material and frustrated with a previous company that started revamping IBA’s website and never finished the project. A logo enhancement was the goal here, some aspects of the old logo needed to be maintained since the company has been in business for so long and didn’t want to confuse current customers. With a limited budget, the main challenge was to reach customers who are way outside of the company’s physical reach.

The Strategy

After research and client interview, Different Perspective developed IBA Express enhanced logo, new color scheme, and collateral pieces. The integrity of the old logo was maintained, but elements were incorporated to add movement and a friendlier message. We designed Ads for local newspapers to send the consistent message throughout the different channels and provided all printing solutions needed. The strategic planning team researched the internal and external audience of IBA Express to develop a new website and internet tactics to invigorate the business, including social media management and client communication through e-newsletters and email blasts. An internet marketing campaign will soon be launched in Brazil to reach potential customers that could benefit from shopping here in the U.S. and receiving their products at home / business there.

The Results

IBA Express now has a beautiful, updated brand that represents its services. The new website is easy to navigate and broadcasts professionalism and knowledge to an audience located all over the world. Social media outlets and email marketing tools have been created and now support its marketing strategy and facilitate communication with current and prospective clients.

Visit the website at www.ibaexpress.com

Facebook www.fb.com/ibaexpress