Perfume Provider of America

The Client

Perfume Provider of America is specialized in providing superior fragrances, cosmetics and related products to customers in the U.S. and abroad. It is a 16 years old online based company attending the retail and wholesale markets. Perfume Provider is an affiliate company of Perfumeland Megastore. Different Perspective developed a relationship and teamed up with their in-house marketing team to produced two TV commercials.

The Challenge

The goal of the TV commercial campaign was to make the phones ring at their call center increasing sales. For the past years the company specialized in wholesale, and it was time to expand business to the retail market.

The Strategy

Different Perspective production team was involved in every step of the production process, from the pre-production and concept development, to talent casting, production to post-production and motion graphics effects. The strategy was to create two commercials. One commercial was to connect with the audience, and the other to tell a little more about the company and sell its products. Although originally designed for TV, the format of the videos allowed for it to also be used on the internet and at events.

The Results

The commercials are being broadcasted to the Portuguese speaking publics in the U.S., South America and Africa on the TV Globo Network channel reaching all premium subscribers. There are versions of both commercials with Brazilian Portuguese and European Portuguese. The client shared with us that the goal has been accomplished, and the phones are ringing at the call center.