Personal RGE Tours

The Client

Personal RGE Tours is an established wholesale tour operator serving travelers from all over the world since 1990. They specialize in travel groups, coordinating transportation, travel packages, local tour guides, meet and greet service, attraction tickets and much more all over the United States. Based in Orlando, their primary tour product is Walt Disney World® and the company is proud to be a Disney Authorized Receptive Tour Operator since 1999. In 2010, the owners decided it was time to update RGE branding; they were looking for a creative, professional look that would set them apart in their line of business. That is when the relationship with Different Perspective started.

The Challenge

Personal RGE Tours shared with us that potential clients had difficulty identifying their services when looking at their old image. Because of their broad target audience, the new logo and overall presentation material needed to have a look that different cultures could identify with. Different Perspective has a diverse team composed of people from different backgrounds, always an attribute when working with clients that are also trying to reach an international audience.

The Strategy

Different Perspective, after research and client interview, developed Personal RGE Tours new beautiful logo, color scheme, and collateral pieces. A luggage tag was chosen as the icon for the logo as a way to represent the line of business without focusing in only one aspect of its services. We also provided them with all printing and promotional item solutions needed: from business cards, letterheads and envelopes to uniforms, water bottles and flags.

The Results

Personal RGE Tours team was very happy with their image and collateral pieces. Their new branding now reflects their services and inspired the decoration of RGE’s beautifully designed new office. We were also very happy to hear that Personal RGE Tours had their best season ever in 2011. In a local newspaper interview, one of their partners shared that combined efforts resulted in great actual numbers and smooth operation.