Nowadays, businesses can’t afford NOT to invest on a well-developed web presence. There are four main aspects we focus on individually and then integrate all together:
Internet marketing ties together the creative and technical aspects of the web, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and social media.
Marketing communications is focused on demand generation and product/service positioning. It is the “promotion” part of the “Five Ps” in the “Marketing Mix:” price, place, promotion, people and product. Different Perspective works with clients doing research, creating marketing strategies and budget distribution, developing campaigns, advertising, video production (including motion graphics), printing services, professional photography, message development, and direct mail.
Different Perspective can be part of your marketing department or your full time marketing team.
The recognition and perception of a brand is highly influenced by its visual presentation. A brand’s visual identity is the overall look of its communication. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors and graphic elements. Properly branding a product or service increases not only awareness, but also value. We focus in branding creation (brand development, logo and collateral) as well as brand maintenance, through our design services