Keep your Website Running Smooth with Proper Maintenance

Keep your Website Running Smooth with Proper Maintenance

It’s time for a website upgrade, so you’ve decided to meet with a web design team to share your ideas and requirements. The team gets to work and before you know it, your new website is up and running.
If your company is serious about its web presence, website maintenance is required to keep up with the inevitable changes of the web and constant growth in competition. To make matters even more interesting, there are those who wish to abuse the power of the internet and the resources it provides for criminal intentions. Especially if your company’s site offers e-commerce services, then up-to-date security should be a priority after the site has been launched. These are all facts that most companies do not address until it is too late. To protect your business and stay ahead of your competitors, here are some basic points one should address after your company’s site has been launched.
Security
If your website has e-commerce capabilities where monetary transactions are handled, the importance of security is a no-brainer. Companies lose billions of dollars each year to cybercrime. Global consultancy firm Juniper Research estimates that this number will climb to $2.1 trillion within the next four years [1]. Juniper sets the average cost of cybercrime at $6 million for all companies. Clearly, this includes larger corporations that handle large sums of money on a daily basis, but these vulnerabilities are still very real for all businesses, large, medium or small.
In a recent report by the NSBA, it is estimated that 50% of all small businesses (95% of which employ less than 100) were victims of a cyber-attack in 2014, a 6% increase from the previous year. Even more concerning is the steep rise in the cost of an attack, rising from an average of $8,700 to over $20,000 from 2013 to 2014 alone [2]. The types of attacks vary greatly and unfortunately are nearly guaranteed to change as technology progresses. The most important and best advice is to prevent negligence. This means keeping the site updated regularly. Sometimes this may require a few hours of work but that truly pales in comparison to the potential costs of falling victim to cybercrime.
SEO
Google is widely accepted as the leader in SEO practices, and for good reason; over 1.1 billion people use Google monthly for their internet search endeavors [3]. With so much user traffic, it would be naive for any business not to try to capitalize on the abundant opportunities. Thankfully, Google tries its best to inform web developers and webmasters of the expectations it has for indexed sites, and as with all things technology-related, this changes with time. Most recently, Google implemented a criteria that prioritize mobile-friendly sites, meaning sites with responsive designs will be promoted in the Google search rankings while non-responsive sites will be effectively buried [4]. Old practices such as excessive links and keywords or invisible text will surely hurt a website’s page ranking as Google actively punishes such behavior.
Since the early 2000’s, search engines such as Google, have been aggressively fighting certain SEO behaviors that people abuse to increase ranking. It is important for websites doing so to stop such practices, while also embracing the new standards as they come. This doesn’t require daily monitoring, but ignoring the standards placed will only result in Google ignoring your business’s website. A focus on social networking and authentic content creation are a website’s best bet to climbing the Google search page rankings. Additionally, usage analytics are more accessible than ever. However, this again leaves room for unwanted third parties to leave their mark. Analytics-spam produced by web bots is a continuous battle and typically requires a dedicated effort to sift accurately through the false data.
Content
This may be the most obvious point for all companies of any size. Outdated content is frustrating for everyone and it will result in lost business for your company. We all have experienced it. The disappointment after clicking a link, only to find a blank page, incorrect contact information, or simply no response at all. Hopefully, an error message will be displayed at the very least, letting the user know where the fault lies, yet this still leaves the user with disappointment nonetheless. Accurate content only requires validation on the company’s part. This is typically very easy to verify and just as easy to correct but can make a world of a difference for your users.
Larger companies can expect to spend up to 90% of their total software costs on maintenance alone. This figure is geared toward larger projects, but it underscores the often unexpected maintenance costs necessary to thrive in the digital world. Our economy is now global, instantaneous, and always moving courtesy of the internet. Capitalizing on this is crucial, however, the web will not wait for those who lag behind. Out-of-date websites will be ignored and replaced with those of companies that embrace the future and modern standards of the web. To ensure that your website doesn’t get neglected, contact us today to learn more about how web presence maintenance can protect and help grow your business.
[1] According to Juniper Research
[2] According to National Small Business Association
[3] According to DMR
[4] According to Google
Post Written By Different Perspective’s Web Developer Khalid Hoffman

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