Template Vs. Custom Web Design: The Main Difference
7 Reasons Why Custom Web Design is Worth It
Professional and strategic web design is immensely important to the success of your business’ digital marketing efforts. Here is a list of seven factors that will help you make an informed decision about your business’ website:
If you have all the content, text and images ready to go, a template website could be up and running within a day depending on the platform you choose. But the only problem with this is that you will likely run into more time-consuming problems later on. Getting a custom website made might take a little longer, depending on the circumstances, but, if you choose a reputable company, there is a narrow chance that there will be lingering technical problems.
Template websites are cheap. You could typically spend a flat rate of around $50 or less to download a template. Custom websites require much more of an upfront investment. That’s because custom websites involve extensive planning, strategy and much more thought process than a generic template. Not only can this custom process ensure that your website is done right the first time, but it’ll ensure that your website does what it needs to do: exceeding expectations, having a clear call to action, being unique to your brand and catering to the correct target audience.
A template website can be described as one size fits all; nothing is strikingly unique. These websites are fine for small businesses just starting out, but for businesses that want to stand out and grow, it is important to get something uniquely designed. When you get a custom designed website, your website will be something specifically catered to your business’ goals and customer’s needs. It will communicate what makes you better than your competitors and why your products are superior. The choice of individuality will make a powerful impression on your clients.
You might be able to change some colors, pictures, and text on a template website but the ability to change the overall layout or configuration is rare. Typefaces, button styles, navigation links, and animations all add to your customer’s experience, and unfortunately, these will almost always remain static for templates. On top of that, many template themes aren’t even responsive. In 2015, 75% of people access the internet from their mobile phone. Having a mobile-friendly website that works well and looks great is important in convincing prospective customers to visit your website and stay on your page once they are there. Additionally, a custom web design will be specifically built for your clients — your target audience — so it’ll generate better results than a generic template can.
This point is pretty straightforward: If you have an agency design a custom website for you, then it’s your website. You own it. If you download a website template theme, then it belongs to the developer that created it. So while you might’ve saved some money by using a template, it can sometimes easily cost you more time and money down the road.
6. Technical Aspects
If you choose to use a template website theme for your business, there is a significantly higher threat of hacking. This is especially important to know if you run an e-commerce business. To protect you and your customers, make sure that your custom designed website is optimally coded, secure, search engine friendly and compatible with all major browsers and screen sizes.
If you download a template website theme, there is typically a small degree of support that is included. With this kind of support, you can email the developer with questions and download new updates. But more complicated things like customization and installation services are not included. For these kinds of problems, it’s best to have an agency you can count on to call or e-mail you back. Whether it’s teaching you how to navigate your website or making needed changes to make it more efficient, an agency can take care of everything so you don’t have to worry about it.
There are many options to consider when it comes to creating a website for your business, but none is more important than deciding to choose a custom web design. When compared side-by-side, it’s not hard to see that the long-term value of a custom created web design completely outweighs the short-term perks of a template web design. So what are you waiting for? Let our team at Different Perspective create a strategic, well-designed website for your business today — contact us!