What is the importance of branding in web design?

Explore the role that branding plays in web design

When it is time for you to explore ways to enhance and improve your business’s overall marketing and messaging strategies, your branding and website are two places you should look to first. 

Branding and web design are both critical elements to the perception and overall success of your business. 

Continue reading to explore how branding and web design are connected. 

What is branding? 

Branding is the process of creating strong and distinct elements for your business that create a positive perception, allowing the public to easily recognize your business and the services it offers. 

There are several elements that make up a business’s branding: 

• Logo
• Typography 
• Colors 
• Images 
• Patterns
• Message 

There are several factors your design team will take into consideration while creating your branding, such as your business’s personality and your target audience. 

What is web design? 

Web design is the creation of a website and its pages in a way that reflects a business’s overall branding. This process entails ​all of the planning and building of elements of your website, including the overall structure, layout, images, colors, and fonts. 

Some of the elements that make up web design include:

• Menus 
• Forms
• Navigation Structure 
• Icons 
• Typography 
• Colors

Website design is not only about creating a visually appealing website, but also one that is fully-functional and easy for users to navigate. 

How do branding and web design work together?

In order to build a strong brand that your clients easily recognize, it’s important to use the same branding both online and offline.

Your web design is informed by your branding, so your web design team should be sure to use your brand visuals and message on your website. 

Web design connects visual appeal, content and functionality to create a website that attracts clients, keeps their interest, and encourages them to take an action, such as filling out a contact form, purchasing a product or subscribing to a newsletter, as simply as possible. 

Looking for a web design and branding company?

With nearly 20 years of experience, the Different Perspective team is proud to help incredible people within incredible companies stand out from competitors, build customer loyalty, and establish trust through outstanding visuals and powerful narratives. 

With our website design and branding services, your business will benefit from the creation of a fully custom, responsive website with stunning visuals and user-friendly capabilities. In addition to your website showcasing your unique business offerings, we can help with the implementation of your branding on your sales materials, tradeshow and promotional items, stationery pieces, and more.

Ready to get started?

Contact us today!