Gold Meat handcrafts authentic Brazilian-style sausages and a variety of ready-to-cook packaged meats with high-quality ingredients. The company, located just outside of Orlando, Florida, is originally from Brazil where they own over 90% market share in the seasoned beef department.
The President of Gold Meat knew that despite being an extremely well-established company in Brazil, their brand was relatively unknown in the U.S. market. For this reason, they sought professional help in establishing the proper visual identity, key messaging materials and web presence that would attract their target market.
As a team, we took on the task of helping Gold Meat connect with american customers and maximize their sales strategy with grocery stores, butcher shops, restaurants, and hotels.
We started the branding process by emphasizing Gold Meat’s expertise and delicious, authentic products through all aspects of their marketing materials. For the collateral pieces, we kept the design visually-oriented to convey freshness, locality, transparency, quality and flavor.
One of the major struggles Gold Meat encountered with their previous website was conveying their expertise in the packaged food industry. To solve this issue, we created a responsive website that is not only rich in visuals but indicative of their abilities and high quality control standards. Combined with an extremely easy navigation, the visuals and copy showcased their quality products and capabilities for both the end consumer and partnerships with vendors.Visit the website
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