Project Overview

SMS National is one of the country’s leading medical service companies, providing comprehensive ancillary services and quality medical devices for workers’ compensation. For over 20 years SMS National has partnered with top health providers to deliver an integrative experience that includes a designated point of contact to handle every need.

SMS came to us looking for a fresh perspective to help them consolidate their message. They wanted a complete brand review, as well as a website and collateral that would focus attention on their great customer service.

As a team, we took on the task of bringing SMS’s commitment to customer care and personal support to the forefront, creating work and ongoing brand management to emphasize what sets them apart from their competitors.


SMS wanted a refresh of their existing logo, so we created a new simplified design that perfectly ties in with their tagline of “Bringing it all together”. We used this as the starting point to create a full branding suite, tradeshow banners and environmental design, and printed collateral. Every piece we designed helped to convey SMS’s commitment to providing world-class customer service.

Website Design & Development

SMS felt their existing website was cluttered and unfocused, so we created a bespoke responsive design that would bring their great customer care to the forefront. We designed with the customer in mind, with clear navigation, compelling visuals, and easy to understand explanations of SMS’s services.

Visit the website

Brand Management

To help SMS maximize their marketing efforts, we took on the role of helping them manage their content and brand. We assist them with creating content that continually reinforced the company’s customer-centric approach and consistently develop marketing materials that maximize exposure during trade shows and other events they sponsor.

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