Why is digital marketing important for the B2B industry?

Improve brand awareness and generate better leads by utilizing reliable digital marketing strategies for your business  

With the majority (27%) of business-to-business (B2B) buyers spending their time gathering information about purchases independently online, it’s clear that comprehensive digital marketing efforts are essential to the success of B2B companies. [1]

Take a deep dive into this article to discover the top four benefits of increasing your B2B digital marketing efforts amid our increasingly connected technological world.

Improved brand awareness. 

With digital marketing, the B2B industry has been able to increase brand awareness through the ability to connect virtually anywhere. A well-constructed digital marketing strategy will include social media, email campaigns, search engine optimization (SEO), and content marketing efforts that all work together to put your business in front of your target audience on multiple platforms. 

Increasing the visibility of your brand among prospects is an essential first step in improving your conversion rate. If your target audience easily recognizes your brand, the likelihood that they will partner with your business when they are in need of your services in the future is significantly higher.  

If your brand is outdated or nonexistent, many B2B marketing agencies also offer branding services that you can utilize to ensure your business has a firm branding foundation before beginning a robust digital marketing campaign.  

Increased website traffic.

Digital marketing efforts aim to increase traffic to your website whether that be to your blogs, case studies, contact page, downloadable resources, FAQs, or a specific service or product page that you are most interested in putting in front of your audience. 

Strategic digital marketing efforts will focus on attracting ideal customers to your website, so that visitors are more likely to convert into a lead than merely peruse your content. Depending on the goal of your marketing campaign, a website conversation might be a form submission, email signup, or visiting a certain page. 

In addition to conversions, increased website traffic can also achieve making organic impressions, increasing brand awareness, and building relationships with prospects. 

Enhanced lead generation to support sales efforts. 

With only 44% of marketing qualified leads (MQLs) flagged as a potential good fit by sales teams, it is essential for your business to utilize your digital marketing campaign as a way to improve your lead generation strategy and boost sales among B2B buyers. [2]

By bringing your sales team or representative into initial marketing strategy conversations, they can offer valuable insights into what qualifies as a lead so that they are most effectively supported by marketing efforts.

If your marketing and sales teams are working toward the same goals, your business will be able to successfully capture your target audience, close deals, and make sales.  

Improved company reputation. 

By constructing a cohesive digital presence, your business’s reputation will improve both among your target audience and industry peers. 

Digital marketing efforts such as publishing high-quality, insightful content or presenting a visually stunning, content-rich, and user-friendly website establishes your business as a thought leader and differentiates you from a sea of competition. 

A strong reputation will attract better employees, increase the perception of your value among B2B buyers, and establish more loyal customers to effectively bring your company greater success. 

Unlike certain other sales and marketing initiatives, large B2B corporations and small businesses have the equal ability to advertise through digital marketing to solidify and improve company reputation.

Learn more:
How to find the best B2B marketing agency for your business

Ready to take your digital marketing efforts to new heights? 

With over 18 years of experience working with B2B organizations, our team at Different Perspective understands that the digital marketing needs of your B2B company significantly differ from businesses that sell direct to consumers. 

Through our results-driven digital marketing services, your business can effectively engage your target audience, reinforce your value, and increase conversions amongst prospects. 

Contact us today to learn more about our ongoing agency support services and get any additional questions answered.

Sources:
1: Gartner | New B2B Buying Journey & its Implication for Sales
2: Gartner | How B2B Marketers Can Generate High-Quality Leads