Learn if you should keep your marketing in-house, hire a marketing agency, or use a combination of the two
Picture the scene:
You run a successful technology company. One day, a client responds to a feedback survey you sent out with a feature suggestion.
Immediately, you realize the possibilities!
In that one lightbulb moment, you visualize this new feature becoming a whole new product for your company. You see it making the lives of not only this customer but many, many more much easier. You bet it’s something that new prospects would love, too.
Then, you realize something else. There’s just no time. Your marketing team is already stretched so thin that you’re not sure they can handle another big project. You know that a lackluster product launch isn’t going to cut the mustard in your industry—so all of the amazing possibilities you just imagined may never come to life, because you simply don’t have the right marketing to support them.
But before you shelve your idea for good, there could be another way.
If your in-house marketing team is feeling the strain or doesn’t have all the capabilities needed to achieve specific projects, it may be time to consider if added support from a marketing agency could help your business thrive.
To help you decide, join us to explore the pros and cons of in-house marketing, outsourcing your marketing, and using a combination of the two.
The advantages of in-house marketing
Your in-house marketing team lives and breathes your business every day. Hopefully, they know all there is to know about your products and services, and they know exactly how to reach your target audience.
Many small and medium-sized businesses have an in-house marketing person or a team with internal processes that have been honed over years of experience. What’s more, they’re fully immersed in your company values, culture and philosophy.
Keeping your marketing in-house is a great option if you have a team of trained, experienced marketing professionals who have the capacity to handle your long-term strategies, short-term projects, and ad-hoc tasks.
The advantages of outsourcing your marketing
If the people in your marketing team wear lots of different hats, they may lose sight of your long-term marketing strategy because they’re too busy keeping up with day-to-day tasks.
This is where outsourcing your marketing to an agency can be a big help.
Not only can a marketing agency save you time by taking marketing off your to-do list, they can also offer a fresh perspective and bring new strategies and ideas to the table.
An experienced marketing agency will always keep the big picture in mind. They’ll also stay on top of the most up-to-date tactics and trends to ensure your marketing is consistent to your brand and relevant to your target audience.
It may seem counterintuitive, but outsourcing your marketing to a team of professionals can also be more affordable than having all of those experts in-house.
An agency may also offer specialized services that would take your in-house team a great deal of time to learn, such as web design and development, social media management, PPC services, and more.
The advantages of a hybrid marketing approach
For many businesses, this option can represent the best of both worlds.
When you use a combination of outsourced and in-house marketing, you supplement the skills of your existing team with the specialized knowledge of a team of agency professionals.
Instead of fully replacing your in-house efforts, a marketing agency will complement your team by filling in the gaps. They’ll tackle the tasks you lack the skills for and allow more time for you and your internal team to focus on sales and building relationships.
Need help with your email marketing? How about a branding refresh that will set you apart from your competitors? Never know what to share on LinkedIn? Don’t know your CTR from your CPC? A marketing agency will support you where you need it, making sure all of your marketing efforts work together to ensure success.
Your marketing needs are bound to vary throughout the year. The flexibility of a marketing agency can be very useful in situations like these, ready to jump in when a special project or new service or product launch comes along.
Choosing the right option
How do you decide between in-house marketing, outsourced marketing, or a combination of the two? It all comes down to your business needs, management style, and the experience, capacity, and skills of your current in-house team.
If your in-house marketing team has the knowledge and the time to tackle all of your marketing challenges, it makes sense to keep things as is. If, on the other hand, your in-house team is struggling to meet deadlines and keep up with industry trends, it’s time to consider an agency.
By outsourcing or supplementing your marketing efforts, you can take those lightbulb moment ideas and run with them, turning them into full-fledged products and services that will take your business to the next level.
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