Cultural Marketing Differences Between Brazil and the U.S.

For many, the word “Brazil” conjures up images of breathtaking beaches, rainbow-colored umbrellas and perspiring glasses of Caipirinhas.

So when the Central Florida Brazilian American Chamber of Commerce (CFBACC) asked Hugo to present at their “Doing Business with Central Florida” Conference in Brazil, it was pretty much a no-brainer. Seriously, Hugo wasted no time in ordering a Speedo with expedited shipping.

But all jokes aside, the CFBACC is an Orlando-based organization that facilitates business relations and partnerships among the local Central Florida businesses and Brazilian community. The purpose of their conference is to provide valuable resources and networking opportunities to Brazilian-based businesses and entrepreneurs interested in moving to the U.S.

And presenting on October 26th, Hugo hopes he will shed light into the marketing misconceptions and branding mistakes various Brazilian businesses make when trying to enter the U.S. market.

Many Brazilian entrepreneurs approach business and marketing in the U.S. with a cookie cutter plan, or even worse, without a plan. But as a native Brazilian himself, Hugo knows that just because something works in Brazil doesn’t mean it’ll work in the U.S.

The U.S. is one of the most competitive markets in the world, regardless of the product or service a business wants to sell. And the chances that someone has already done it or is currently selling it are high.

But with his experience, Hugo knows that with the right branding and marketing strategy, any business with a good product or service will do well. Having a firm grasp of the American culture and understanding what drives the American people to buy is imperative to any business entering the U.S. from a foreign country.

There is no plug and play formula when it comes to marketing to a new public. Simply put, you either adapt your business model and marketing strategy to cater to the American market or hash out a new one.

Different Perspective has worked with numerous Brazilian owned and Brazil-headquartered businesses in the U.S. over the years. And we are so excited to have Hugo share the key to their marketing success at the CFBACC conference. And the chocolate brigadeiros* with us when he comes back.

*a common Brazilian dessert made from condensed milk, powdered chocolate, butter and covered in chocolate sprinkles