- Hearts of Gold
- Branding
- Creative Services
30th Annual Hearts of Gold Event
Discover the ways our branding efforts support the Coalition for the Homeless of Central Florida’s annual fundraising event, helping raise funds to find permanent homes for families and individuals in need.
Solutions
- Branding
Benefits
- Increased Brand Awareness
- Elevated the Legitimacy of the Event
- Supported Fundraising Efforts
The scope
In support of the Coalition’s efforts to raise life-changing funds, our team was tasked with creating fun and appealing branding that would increase brand awareness, enhance the legitimacy of the event, and foster a fun environment for the over 600 attendees.
The challenge
Since 1987, the Coalition for the Homeless of Central Florida has provided crucial services to transform the lives of homeless men, women, and children, ending their crisis of homelessness. The nonprofit also serves over 500 people daily, in addition to more than 100 unsheltered individuals through its community initiatives.
The approach
Branding
In honor of the inaugural Hearts of Gold event in 1993, this year’s theme was the 90s, with live musical performance by Joey Fatone & Friends, which heavily influenced our brand colors, fonts, and shapes. The brand refresh we completed for the event was inspired by the plastic letterings, bold typography, and colorful pop visuals of the 90s.
Different Perspective is an INCREDIBLE marketing agency that not only produces quality work but also has a heart at its core.
For several years now, they have provided in-kind marketing support for our largest fundraising event at Coalition for the Homeless of Central Florida. As part of this event support, they provide everything from the branding to the execution of several materials: tickets, banners, posters, credential passes, social media materials, etc.
Not only are they timely and committed, but they come with tremendous talent and heart - and we couldn't be more greateful for their work.
Jessica Guzman • Development and Communication Specialist at the Coaltition for the Homeless of Central Florida
