- NeverBlue IT
- Branding
- Creative Services
- Website Design & Development
Reimagining the identity of a people-first managed IT service provider
Learn how we’ve become the trusted marketing partner of NeverBlue IT since the initial rebranding of the company
Solutions
- Branding
- Website Design and Development
- Ongoing Agency Support
- Creative Services
Benefits
- Enhanced Brand Awareness
- Increased Website Traffic
- Expansion into the Central Florida Market
- Support for Sales Team
- Time Savings
The scope
Backed by over 30 years of experience, NeverBlue IT is committed to helping businesses in Central Florida and Southeast Michigan scale and grow with a comprehensive range of service-first IT solutions.
Unlike most remote-only companies, NeverBlue IT focuses on bringing back the personal touch to IT services. They provide their clients with regular onsite visits and proactive, individualized IT recommendations from personable, highly-trained technicians.
Our team is proud to have helped NeverBlue IT grow and thrive as their ongoing agency support partner over the years through branding, website, marketing, and creative services designed to aid in their sales efforts.
The challenge
As an established provider in Michigan, NeverBlue IT first contacted our team when they were expanding their business into Florida. During the Florida expansion, they wanted to undergo a brand refresh and possibly rename their company, at the time called Innovative Network Solutions, to be less generic and stand out from competitors.
Although their team included web developers, NeverBlue IT was also interested in a new website created by a marketing company that would properly represent their unique business identity online.
The approach
Branding
To differentiate the company in a sea of fierce competition, the name NeverBlue IT was born out of the idea to go against the connotation of blue as a sad color and the “blue screen of death” in the IT industry. The new company name allowed our team to create new brand visuals, including a logo, color palette, and fonts for NeverBlue IT.
Creative Services
As a part of the rebranding for NeverBlue IT, we also created corresponding sales and marketing collateral for their team, like sales brochures and presentation templates. Over the years, we’ve also developed downloadable website resources and client case studies to showcase NeverBlue IT’s successes as part of our creative services.
Website Design and Development
Once the new branding for NeverBlue IT was established, we created a new custom website for their company, including the copy, design, and development. The new website elevates the unique people-first approach to IT to its target audience in Central Florida. It establishes a modern, friendly digital presence for the company.
With the design guided by the new brand guidelines, the new website is extremely user-friendly and works seamlessly across all platforms, browsers, and devices.
We crafted the content to tell NeverBlue IT’s story, highlight their unique selling proposition, and provide prospective clients with details on the full suite of their IT services and industry partners.
Ongoing Agency Support
After establishing the branding and website for NeverBlue IT, we became their trusted marketing partner through our ongoing agency support service. We’re proud to assist their team by providing search engine optimization (SEO) services, social media content creation and management, development of value-added blog posts, and creation and implementation of email marketing campaigns.
Priscilla and the team are great. On behalf of the NeverBlue IT team, thank you for all that you do!
Austin Obermayer • Vice-President of Business Development at NeverBlue IT
