- Tekmining Pros
- Branding
- Creative Services
- Website Design & Development
Establishing the brand of a best-in-class crypto mining repair firm
Explore the story of how we helped TekMining Pros find their brand identity
Solutions
- Branding
- Website Design and Development
- Creative Services
Benefits
- Establishment of Brand Identity
- Support for Sales Team
The scope
With firsthand experience in cryptocurrency mining, TekMining Pros is committed to repairing its customers’ ASIC machines quickly and efficiently to ensure a high return on investment.
We collaborated with the TekMining Pros leadership team to develop a brand identity for their startup, in addition to designing and developing a custom website and collateral pieces.
The challenge
Through our valued relationship as his long-time marketing partner, the founder and CEO of TekMining Pros approached our team for support in creating the name, visuals, messaging, and website for his new cryptocurrency mining machine repair business, which would reach his target audience and support his sales team in generating leads.
The approach
Branding
With the startup being inspired by the minds at Sensatek, our intent behind the TekMining Pros name was to subtly signal its connection to the parent company, while identifying its purpose of providing best-in-class crypto mining repairs and training.
Once the team adopted the name, we custom-designed an inventive, modern logo for the TekMining Pros brand. With the computer codes and Antminer machine hardware parts serving as the primary reference for creating the logo, we initiated the creative process by analyzing the movement of these elements.
We created the logo as if each part of the letter was a small code or piece that reorganized itself like a puzzle. The logo also represents more abstract concepts associated with TekMining Pros, such as problem solving, efficiency, intelligence, speed, and repair.
For the brand colors, yellow represents creativity and intellect, gray represents reliability and strength, and black represents security and authority.
The brand messaging for the crypto mining repair firm was crafted to elevate their expert team as industry specialists, well-equipped to quickly repair BITMAIN-manufactured mining machines for large businesses.
Creative Services
Alongside the creation of their custom website, our team also crafted branded sales and marketing collateral for TekMining Pros, including a backdrop, retractable banner, and stationery pieces.
Website Design and Development
As an emerging leader in the crypto industry, we created a mobile-friendly, custom website for TekMining Pros to showcase the striking visuals of their unique branding, establish their online presence, and enhance their experience and commitment to serving clients faster and more effectively than any competitor.
As an entrepreneur building a company based on a scientific discovery, Different Perspective helped us develop, communicate, and position our brand with clarity.
Reamonn Soto • CEO at Tekmining Pros
