- ZKS
- Creative Services
- Ongoing Agency Support
- Website Design & Development
Modernizing the digital presence of a leading Central Florida law firm
Discover how a new website allowed ZKS’ online presence to measure up to their reputation
Solutions
- Website Design and Development
- Creative Services
Benefits
- Elevation of digital presence to match prestige of the firm
- Modernized online presence
- Implementation of user-friendly website for internal marketing team
The scope
As one of the most established law firms in Central Florida, Zimmerman Kiser Sutcliffe (ZKS) assists corporate clients with all aspects of their business by acting as a strategic legal partner.
Backed by a commitment to client-focused service and professional excellence, the attorneys at ZKS aim to be their clients’ trusted legal partner throughout the life cycle of their business in Florida and beyond.
As a fellow Downtown Orlando-based business, we’re proud to support ZKS as a trusted marketing partner with our website design and creative services.
The challenge
With deep roots in the Greater Orlando community, ZKS came to us as a highly-regarded law firm that had grown to over 35 attorneys since their establishment almost 40 years ago.
Despite its prominent position, the firm’s online presence was being held back by a severely outdated website that kept their digital presence from accurately representing their attorneys’ expertise and company culture. ZKS’ internal marketing and human resources team was also in need of a website that would allow them to attract new talent and independently manage its content.
The approach
Website design
To accurately portray the local expertise and breadth of experience of their attorneys, we worked with ZKS to create the copy, design, and development for a new custom website for their firm.
The highly functional website modernizes ZKS’s online presence by working seamlessly across all platforms, browsers, and devices. As a custom WordPress site, we developed it to be simple for users to explore their practice areas and learn about the attorneys, while also having a user-friendly backend for ZKS’ internal marketing team to regularly manage the content.
The modern, clean design of ZKS’s website was inspired by the visuals of their existing branding and recently redesigned office in Downtown Orlando.
In addition to the design and development, we also created SEO-optimized, unique written content across most pages of the website that works to accurately attract their target audience and rank higher on search engines.
Creative Services
As part of our commitment to being the longstanding marketing partner for our clients, we continue to support ZKS through other creative services such as copywriting and content creation services on an as-needed-basis. These include conducting interviews with and writing bios for new attorneys.
Priscilla, Hugo, and their team made our dream website come to life! They are always responsive and upfront when dealing with deadlines. Thank you Different Perspective!
Rebecca Schulte • Assistant HR Director & Marketing Coordinator at ZKS
