How can email marketing help your business?

Sending out emails is a great way to educate potential clients and to remind customers of your products and services. Follow the guidelines below to create your ideal email marketing plan:

Types of Emails:

It is good practice to create a healthy mix of different types of emails on a regular basis. If you bombard your customers solely with emails about the products and services you offer, constantly asking them to buy, buy, buy, they will surely unsubscribe in no time. Create a few emails that benefit your customer. Educate them. Offer them a discount. Listed below are a few ideas of the types of emails you should be sending out:

Welcome: When a customer decides to subscribe to your mailing list, it is a great idea to send them an email welcoming and thanking them. A great way to thank them is to offer a small reward. Another way to utilize a welcome email is to break down what your business offers in a nutshell. This is an email only sent out once, use this one wisely.

Promotional: The main purpose of a promotional email is to tell customers about the types of products and services your business offers. This can entice customers to make a purchase. Be sure to keep these types of emails short and sweet.

  • New Inventory: Your customers are only going to know if you have new services or inventory if you tell them — unless they browse your website every day. An email like this will also remind your customers about your products and services.
  • Sales: Create a sense of urgency by including an expiration date for a coupon, or only running a sale for a few days (or hours). Make sure the offer is clear and easy to find within the email. It is best practice to place the offer at the very top of the email so the user has the best chance of seeing the offer.

Newsletter: This type of email doesn’t need to be lengthy. Include a few snapshots of your most recent content. This can include your most recent testimonials, blog posts and company updates. A newsletter email is a great way to build relationships with your customers and increase brand awareness.

Educational: You can send out emails that include advice relating to your products and services. Customers are likely to open these types of emails because they will be learning something for free. These types of emails can even link to blog posts if they are relevant and informative.

Frequency:

According to Campaign Monitor, sending an email out every two weeks is a good place to start. Every business is different, you will have to see what works best and make tweaks accordingly. Take a look at your email statistics regularly and adjust the timing as needed.

Copy Matters:

It is important to write copy that is clear and easy to understand. Don’t write paragraphs and paragraphs of text. Keep it short and sweet. Create copy that draws the customer in. An email is dull without a compelling copy. Make sure that the most important content is near the top of the email and easy to spot. All of these tips will help you create the most effective email.

Avoid These Spammy Triggers:

These are just a few of the words that can trigger the spam filter in emails:

  • $$$
  • Act Now
  • Cash Bonus
  • Cheap
  • Free Gift
  • Increase Your Sales
  • Free Installation
  • Guarantee
  • Free Offer
  • Obligation
  • Order Now

Other things that might set off the spam filter:

  • Writing the subject line in all caps
  • Subject lines that only contain one word
  • Spelling mistakes
  • Excessive punctuation

We hope that this article gave you some great ideas to start on your email marketing plan. Email marketing is a powerful tool, don’t underestimate it. It can serve as a positive reminder for your customers of the products and services your business offers. If you need help with your email marketing plan, don’t hesitate to contact us here at Different Perspective.