- INFLOR
- Creative Services
- Digital Marketing
- Website Design & Development
Supporting a Leader in Forest Management in U.S. Expansion
How the relationship we’ve cultivated with the software company INFLOR has helped their national growth through our website and ongoing marketing services
Solutions
- Website Design and Development
- Digital Marketing
- Creative Services
Benefits
- Expansion into the U.S. Market
- Increased National Brand Awareness
- Enhanced Brand Messaging Company-wide
- Creation of Content Tailored to the North American Public
- Improved Conversion Rate from the Website
- Time Savings
The scope
As a global innovator in biological asset management, INFLOR is committed to supporting effective forestry practices and building lasting partnerships with clients worldwide.
INFLOR provides forest management solutions to help clients control, track, and manage their investments, and use the data to improve results in the next production cycle. In addition to software solutions, INFLOR offers streamlined processes, expert consultancy, in-depth training, and ongoing support.
As INFLOR’s U.S.-based marketing partner, we support their team with a range of marketing services, including website design and development, creative initiatives, and ongoing digital marketing as they grow their business nationwide.
The challenge
With global adoption across four continents and more than 29 million acres managed by their solutions, INFLOR was not a new business when they first approached our team. Based in Brazil, INFLOR is a large international company seeking marketing support for its entry into the North American market. The company was well-established with an excellent global reputation, but it needed a U.S. marketing team to effectively communicate its business benefits to the timberland investment audience.
The approach
Website Design and Development
The first step in our plan to support INFLOR as they entered the U.S. market was the creation of a new website for their English-speaking clients. Our team developed and designed a custom website from the ground up, with original, strategic written content and visuals.
We created a new website to be scalable enough to grow with their expansion across North America while remaining a resource for other international clients. It was also developed with a clear call to action that effectively converted visitors into long-term partners for INFLOR.
To position INFLOR as an industry leader, we included case studies and news sections to educate, inform, and connect with its new audience.
Digital Marketing Services
As part of our efforts to position INFLOR as the global leader in timberland asset management to its U.S. audience, we supply INFLOR with digital marketing services, including comprehensive search engine optimization, social media content creation and management, development of informative blog posts, public relations, and email marketing.
Even with a lot of restrictions due to the COVID-19 pandemic, the crew shows their professionalism to make my life easier. The most impactful quality of the company, for me, is how they make the effort to understand my business and its needs, creating the right content, and supporting business decisions. I couldn't be happier with the results.
Antonio Tatagiba • CEO at INFLOR LLC
