Different Perspective | Marketing Blog

15 questions to find the best marketing agency in Orlando

Searching for the best marketing agency in Orlando? Read now to learn the 15 questions you should ask before choosing an agency.

Business & Marketing
Digital Marketing

Marketing misconceptions: 10+ common mistakes you should avoid

How to optimize your digital marketing strategy and steer clear of pitfalls Marketing and branding work hand-in-hand, but understanding their […]

Business & Marketing

The website redesign checklist: Don’t miss a step

15 things you should know about your business website redesign A well-designed website is crucial for your business to stay […]

Business & Marketing

A year of gratitude and reflection in 2024

The Different Perspective team shares what we’re grateful for and what we look forward to in 2025 As we enter […]

DP News

How to ask customers for reviews and unlock the power of feedback

Proven strategies to request and leverage reviews for business growth If you’re a business owner, you know that customers often […]

Business & Marketing
Digital Marketing

Brand strategy vs. marketing strategy: Unveiling the key differences for business success

How to align your brand identity and marketing efforts for long-term growth and customer loyalty Is it time for your […]

Branding & Web Design
Business & Marketing
Digital Marketing

What is lead generation in digital marketing and how to master it

Learn the process of generating leads and engage potential customers with digital marketing In digital marketing, leads are prospects who […]

Business & Marketing
Digital Marketing

The ultimate recipe to cook up a winning email marketing plan

Sending emails through a strategic email marketing plan is a great way to educate potential clients and remind customers of […]

Digital Marketing

How to build an email list for your business: 13+ simple ways to boost subscribers

Emails are a powerful part of a comprehensive marketing strategy, and you should be using them Whether you sell products, […]

Business & Marketing
Digital Marketing

How to analyze website traffic like a pro

Learn why you should be analyzing your website traffic, and how to do it Your website is one of the […]

Digital Marketing

Marketing for law firms: Top 20 ideas for attorneys

Boost visibility and attract clients with effective marketing strategies Leveraging strategic marketing is essential for law firms to capitalize on […]

Business & Marketing
Digital Marketing

Why hire a local digital marketing agency to help grow your small business?

You can save time and money when you work with an experienced marketing agency instead of doing it yourself As […]

Business & Marketing

AI in B2B marketing: What business owners need to know

How your business can leverage AI In the ever-evolving business-to-business (B2B) marketing landscape, one term continues to grow in popularity […]

Digital Marketing

Priscilla Azzolini named President of Orlando Philharmonic Orchestra Board of Directors

Different Perspective is excited to announce that Priscilla Azzolini, our Partner and Director of Communications, has been elected President of […]

DP News

Three reasons med spas and aesthetic medical practices need digital marketing

Digital marketing tips that will help you grow your medical practice Aesthetic or cosmetic medicine is, without a doubt, a […]

Business & Marketing
Digital Marketing

How to respond to Google reviews

Discover how to reply to Google reviews with our step-by-step guide Did you know 93% of shoppers say reviews are […]

Business & Marketing

Home builder marketing: Practical ideas and tips

Learn effective strategies for boosting your home-building business If you’re a home builder in Florida, you know that reaching new […]

Branding & Web Design
Business & Marketing
Digital Marketing

Online business reviews: How they can make or break your local business

Six startling statistics that show the importance of online reviews and what to do about it How many online reviews […]

Business & Marketing
Digital Marketing

How can Google Ads help you advance your business goals?

Put yourself in front of the right people at the right time by advertising with Google Ads Google Ads (formerly […]

Digital Marketing

Update your Google Business Profile to reach more local customers

The importance of updating your business listings online for SEO Have you ever done a Google search for a business […]

Business & Marketing

Gratitude in 2023: What we’re thankful for this year

The Different Perspective team shares what we are grateful for and what we are looking forward to in 2024 In […]

DP News

Five internal communication tools to enhance your workplace connectivity

Maximize collaboration and boost productivity for business success Choosing the most suitable internal communication tools for your company can be […]

Business & Marketing

Top 10 website design mistakes to avoid at all costs

Dodge these mistakes and optimize your website for search engines and potential clients They say, ‘Don’t judge a book by […]

Branding & Web Design

Six essential components of a great home page

Amaze your website visitors and acquire new clients with these homepage tips When visitors land on your website home page, […]

Branding & Web Design

How to measure brand awareness KPIs for success

Learn how beneficial tracking KPIs can be for your business Measuring your business’s brand awareness through KPIs (Key Performance Indicators) […]

Business & Marketing

Why content marketing is important for B2B organizations

Six reasons to invest in the power of B2B content marketing Regardless of the size of your business, consistent content […]

Business & Marketing

Seven B2B lead generation channels you should be focused on this year

Explore the best lead-generating channels you need to know and why If you own or manage a B2B company, creating […]

Business & Marketing

Top six tips for building B2B thought leadership

Explore how thought leadership is important for B2B marketing When you want your business to stand out from competitors, you […]

Business & Marketing

Wield the power of original research for B2B content marketing

Learn how to expertly utilize original research in your marketing content to boost your brand authority For business-to-business (B2B) marketing, […]

Business & Marketing
Digital Marketing

Google Analytics 4 (GA4): What you need to know as a business owner

Understand the ways GA4 will aid in your marketing strategy in this simple guide As Google’s next-generation measurement solution that’s […]

Digital Marketing

The best B2B marketing audit checklist [+Template] to level-up your efforts

Skeptical of your marketing strategy? Use our free B2B marketing audit checklist to get the answers you need to level up your organization!

Business & Marketing

Here’s why your business needs to know the B2B content marketing funnel

Understanding the B2B content marketing funnel can boost conversions and brand awareness. Learn how the funnel can optimize your efforts.

Business & Marketing

How motion graphic videos can step up your B2B digital marketing strategy

Videos are a popular content format amongst a variety of audiences. Learn how motion graphics videos can be leveraged for B2B companies.

Digital Marketing

5-Minute Marketing Masterclass: How to expertly follow-up with online leads

Prompt and professional lead responses are vital to business success. Read now to learn how to expertly follow up with online leads.

Business & Marketing
Digital Marketing

Top six rules for logo design success

A memorable logo is an essential branding element for a successful business. Explore our top six rules for logo design from our expert team.

Branding & Web Design

What business owners need to know about technical SEO

Technical SEO is an essential element of on-page SEO for your website. Learn what business owners need to know about technical SEO here.

Digital Marketing

Four best practices for B2B customer experience

Providing a quality customer experience is essential to your success. Explore the four best practices for optimizing your B2B customer experience.

Business & Marketing

10 creative holiday promotion ideas for small businesses

Take a look at this list for 10 creative, actionable holiday promotion ideas for small businesses that will help boost sales and close deals.

Business & Marketing

How you as a business owner can maximize your marketing team’s efforts

Business owners have to trust and inspire their marketing team to ensure their success. Read now to learn how to maximize your marketing efforts.

Business & Marketing

Why your B2B company needs a top-notch social media strategy

Social media can be a powerful tool for B2B organizations. Learn how a next level B2B social media strategy could be what your company needs.

Digital Marketing

Maximizing your marketing internship: Essential strategies for success

How to succeed in your marketing internship First of all, congratulations! Securing a marketing internship is notoriously difficult, and there […]

Job Opportunities

Eight digital marketing trends you need to watch out for in 2023

They say trends come and go, but in marketing, some are here to stay. Explore the trends your business needs to watch out for in 2023.

Digital Marketing

Our expert guide to getting the best ROI from your B2B marketing budget

The way that B2B marketing budgets are spent should be carefully examined to maximize success. Learn how to get the best ROI from your budget.

Business & Marketing

What makes our clients awesome!

We truly love what we do because of our clients. Explore what makes our clients awesome and decide if we’re the right marketing partner for your business!

Business & Marketing

Nine expertly answered questions about branding for small and midsize businesses

Branding can be a confusing concept for those outside the industry. Read now for the answers to commonly asked questions about branding.

Branding & Web Design

What we’re most thankful for in 2022

Join the Different Perspective team as we reflect on 2022 and share what we’re most grateful for both personally and professionally.

DP News

Four simple ways to start building the best B2B brand strategy

Finding ways to draw in your ideal buyers is essential as a business-to-business company. Learn how to create the best B2B brand strategy.

Business & Marketing
Digital Marketing

We made the 2022 lists of best advertising agencies in Orlando

We’ve been named one of the best advertising agencies in Orlando! Read now to learn more about what this achievement means.

DP News

Why LinkedIn is important for your business-to-business organization

LinkedIn is a powerful social media platform not just for individuals, but companies too. Learn why LinkedIn is important for businesses.

Digital Marketing

How long does it take for SEO to work?

How long does it take for SEO to work? Read now for the best answer to this question most frequently asked to SEO experts and strategists.

Digital Marketing

Top four digital marketing strategies for the B2B industry

Explore the top B2B digital marketing strategies your company should implement to accelerate growth and reach your target audience.

Business & Marketing
Digital Marketing

How to improve your website copy to exceed conversion goals

Copy holds just as much (if not more) power than visuals on a website. Explore our top tips on how to improve your website copy for visitors and search engines.

Branding & Web Design

How to claim ownership of your Google My Business listing

Don’t miss out on this free tool to reach more customers online! Learn how to claim ownership of your Google My Business listing now.

Business & Marketing
Digital Marketing

Six top ways to avoid missed business opportunities

Don’t let the next opportunity pass you by! Learn how to level up your business with the six top ways to avoid missed business opportunities.

Business & Marketing

Keep it simple: The three step business website maintenance checklist

Explore our simple website maintenance checklist to ensure the security and functionality of your site for both search engines and visitors.

Branding & Web Design

How to create a B2B website that helps your business grow

It’s important that your website makes a good first impression on potential clients. Read now to learn the essential components of a B2B website.

Branding & Web Design
Business & Marketing

Different Perspective premieres redesigned website and brand refresh

Different Perspective unveils new website and brand refresh to showcase company growth and ability to help clients transform their marketing.

DP News

Six reasons why a custom website is best for your business

If it’s time for a new website, you’re likely deciding between template and custom. Learn why a custom website is best with the top six benefits.

Branding & Web Design

Is SEO part of web design?

It’s important that while you design and create a website, you also take time to optimize it for SEO. Read now to learn more about SEO web design.

Branding & Web Design
Digital Marketing

What is the importance of branding in web design?

Web design and branding are both important aspects of any business. Read now to learn how these two elements are connected.

Branding & Web Design

How to find the best B2B marketing agency for your business

Interested in outsourcing your market efforts? Explore this in-depth guide for what to look for in a B2B marketing agency to get started in your search.

Business & Marketing
Digital Marketing

The best next-level headshot tips from our professional photographer

Headshots can help you and your business convey professionalism and personality. Read now to learn our photographer’s best headshot tips.

Branding & Web Design
Business & Marketing

Why is digital marketing important for the B2B industry?

Discover why digital marketing’s ability to improve brand awareness and generate better leads makes it important to the success of the B2B industry.

Business & Marketing
Digital Marketing

The essential local SEO checklist from our digital marketing experts

Local SEO is the key to reaching your target audience. Read our local SEO checklist now to learn how to create a strong strategy.

Business & Marketing
Digital Marketing

Branding 101: What business owners need to know about brand messaging

A strong brand is a key component to any successful business. Read now to learn everything business owners should know about brand messaging.

Branding & Web Design

The secret to successful SEO blog writing

Should you write for people or SEO? Read now to learn the answer to this question which reveals the key to successful SEO blog writing for your business.

Business & Marketing
Digital Marketing

Why you should value your client reviews

Client reviews are an extremely valuable form of social proof in modern day business. Learn about the many benefits to organizations of all sizes.

Business & Marketing
Digital Marketing

Do your business’s mission, vision, and values hold true?

Your mission, vision, and values should act as the guiding principles for all decisions. Read now to learn more and determine if yours need to be updated.

Branding & Web Design
Business & Marketing

Why you need digital marketing case studies for your business

Do you know about the power of a digital marketing case study? Read now to learn about their effectiveness as lead generators and social proof.

Business & Marketing
Digital Marketing

The importance of SEO in digital marketing

Read now to understand the importance of SEO in digital marketing, plus how it can benefit your business regardless of your industry.

Business & Marketing
Digital Marketing

Top 3 tips on how to increase website security for your business

A secure website is key to preventing data breaches and gaining your customers’ trust. Read now to learn how to secure a website.

Branding & Web Design
Business & Marketing

Rebrand vs. Brand Refresh: Which is right for your business?

Do you need a rebrand or brand refresh for your business? Read now to learn the differences between the two and decide which is right for your business.

Branding & Web Design

How to make images SEO friendly for your website

Image optimization is an important part of your SEO efforts. Learn how to make images SEO friendly to improve site performance!

Digital Marketing

How to choose the right Orlando web design team for your business

If you need a new website, finding the right Orlando web design team is essential. Read now to learn the questions to ask to find the right design team.

Branding & Web Design

The importance of professional headshots for your business

Learn the benefits of adding professional headshots to your company’s website It’s no secret that your website is an essential […]

Branding & Web Design
Business & Marketing
Digital Marketing

The 7 most popular email marketing platforms for small businesses

Discover which email marketing platform is best suited for your business Email marketing is one of the most effective online […]

Business & Marketing
Digital Marketing

Clubhouse Social App: What is it?

Learn more about the new social media app and how you can join in on the conversation Have you heard […]

Digital Marketing

Why you need online reputation management for your business

Managing your online reputation can help you build trust and loyalty with customers Where’s the first place you turn when […]

Business & Marketing
Digital Marketing

SEO Glossary: A beginner’s guide

Learn the meanings behind these key SEO terms Search engine optimization (or SEO) can be hugely beneficial for your business […]

Digital Marketing

A step-by-step guide to building your 2021 digital marketing plan

Learn what to include in your digital marketing plan to see success this new year and beyond Today, digital marketing […]

Digital Marketing

SEO Case Study: Helping Orlando’s leading hyperbaric center reach more patients

Learn how we refreshed high-performing content to boost search visibility and website traffic Client: Hyperbaric Healing Treatment Center Results: By […]

Digital Marketing

How to: Step up your social strategy by engaging your employees

Your team members can be the key to boosting your business social media strategy Social media plays a vital role […]

Digital Marketing

Reasons for gratitude: What we’re most thankful for in 2020

Hear from the Different Perspective team as we reflect on the past year As we approach the holiday season, there’s […]

Headlines

The power of the process: How home services businesses can build confidence with communication

Priscilla, our Director of Communications, shares her insight and real-life examples It’s probably easy to guess what I’m most passionate […]

Business & Marketing

Why brands must create value for customers (and how to do it)

You’ll build stronger bonds and increase customer loyalty when you focus on creating value Your customers don’t owe you anything. […]

Business & Marketing
Digital Marketing

Is outsourcing your marketing a good idea?

Learn if you should keep your marketing in-house, hire a marketing agency, or use a combination of the two Picture […]

Business & Marketing

Content marketing for “boring” industries: 3 steps to stand out

Learn how businesses in traditional industries can create an effective content marketing strategy Let’s be honest. When was the last […]

Business & Marketing
Digital Marketing

6 tips to build a successful YouTube channel for your business

Learn how a successful YouTube channel can boost your business’s online presence YouTube was founded in 2005 and still […]

Digital Marketing

Should you be using Snapchat for business?

Explore the features of Snapchat and learn if it’s the right tool for your business Snapchat is a popular social […]

Digital Marketing

How to use TikTok for business

As TikTok takes the social media world by storm, learn how your business can reap unexpected benefits What’s your […]

Digital Marketing

Healthcare marketing in 2020: How communicating with patients has changed

Learn how to build stronger relationships with current patients and prospective healthcare consumers Healthcare businesses have not only had to […]

Uncategorized

DIY, Template or Custom: Which type of business website should you choose?

Learn how to make the right choice for your business website and watch your sales soar Does your website mean […]

Branding & Web Design

5 ways COVID-19 will change how companies do business forever

Learn how the coronavirus pandemic is shaping the future of businesses across the country and around the world For […]

Business & Marketing
Digital Marketing

Now is the time to reposition your company’s brand: here’s why

Learn how a brand repositioning can help drive your business forward In recent months, many businesses have had time […]

Branding & Web Design

Why a strong online presence is more important now than ever before

Different Perspective’s president shares his thoughts on changing customer relationships amid the COVID-19 pandemic We are currently going through a […]

Branding & Web Design
Business & Marketing
Digital Marketing

How to make a great (virtual) first impression when working remotely

Impress potential clients and make online meetings a breeze with these top tips Video calls: love them or loathe […]

Business & Marketing

Our picks of the best free online marketing courses available right now

Learn something new and grow your business with these great online resources For most of us, working from home means […]

Business & Marketing
Digital Marketing

Online crisis communication checklist for businesses: How to manage your digital presence and keep your customers updated

Use this guide to help you address the uncertainty, share important information, and keep connected with your customers In […]

Business & Marketing
Digital Marketing

Why is Google My Business so important?

Learn why it’s essential to claim and maintain your Google My Business listing A strong online presence is a must […]

Branding & Web Design
Business & Marketing

5-Minute Marketing Masterclass: How to promote your blog

Boost your customer base with these tried and tested content promotion tips If you build it, they will come. Right? […]

Digital Marketing

2020 Marketing Calendar Template, plus 15 great promotion ideas

Get prepared to make 2020 your best year yet with this free marketing calendar How’s your marketing plan for […]

Business & Marketing

Our company naming process, explained

Learn how we dive deep to develop the perfect name for your business What’s in a business name? A lot, […]

Branding & Web Design
Business & Marketing

How to write a Marketing Strategy in 6 simple steps

Plan for success with the right marketing strategy to drive your business forward Marketing is fundamental to the success of […]

Business & Marketing

5 Quick & Easy Tricks to Boost SEO (Infographic)

Here are a few quick and easy actions you can perform to give your website a head start with SEO:

Digital Marketing

Supercharge your social media with Instagram Stories for business

Learn how Instagram Stories can help you reach and engage more customers than ever Do you use Instagram Stories for […]

Digital Marketing

5-Minute Fix: How to write the perfect meta description

Learn how you can drive more traffic to your website with this often overlooked feature You’ve spent hours crafting the […]

Digital Marketing

The biggest marketing mistakes new entrepreneurs make

Learn the marketing mistakes that can trip entrepreneurs up—and how to avoid them Setting out on your own as an […]

Business & Marketing

The Top 5 Business and Marketing Books every business leader should read now

Learn the top books recommended by Different Perspective’s President Hugo Which books inspire your work? A big part of […]

Business & Marketing

Social media: are you posting what your customers want to see?

Perfect your social media strategy by learning what to post, and how often to post it Striking the right tone […]

Digital Marketing

How to choose the right advertising agency

Learn what makes a successful client-agency relationship As a business owner, your time is often your most valuable asset. You […]

Business & Marketing

7 things you must do before launching a Google Ads campaign

Learn the pieces of the PPC puzzle you should have in place before getting started Thinking of using Google […]

Digital Marketing

5-Minute Marketing Masterclass: Logo, identity and branding

Learn the difference between these key design terms, and why it matters When you read about marketing in a […]

Branding & Web Design

Compel your customers to click! How to write an effective Call to Action

Learn how to craft an engaging CTA, and see our favorite examples You’ve worked hard to create the perfect piece […]

Digital Marketing

6 social media marketing tips that will make your life easier

Learn new ways to upgrade social media marketing for your business A strong presence on social media has become […]

Digital Marketing

10 signs your website needs an update

Are you giving your website visitors a great user experience? When was the last time you took a good look […]

Branding & Web Design
Digital Marketing

How secure is your website?

Learn more about website security and how an SSL certificate can help Did you know that 82% of people say […]

Branding & Web Design
Business & Marketing

A day in the life of a DP Intern

A peek into what a day of interning at Different Perspective is like by David Swanberg, Communications Intern From what […]

Business & Marketing
Job Opportunities

The 6 biggest branding mistakes you can make, and how to avoid them

Learn how to create a strong, memorable brand identity for your business What’s the first thing your customers notice about […]

Branding & Web Design

Our top highlights of 2018

Learn more about our award wins, new projects, community involvement and more 2018 has marked our 14th year in business. […]

Headlines

How social media can boost your SEO efforts

Social media and SEO can work hand in hand to establish your website as a source of high-quality content What […]

Digital Marketing

7 ways to stand out from the crowd

How you can make sure customers won’t hesitate to choose you over the rest In a crowded marketplace, it […]

Branding & Web Design
Business & Marketing
Digital Marketing

The anatomy of Medical Marketing and how it can benefit your medical practice

Learn how your practice can use medical marketing to build credibility and loyalty How do your patients find you? These […]

Branding & Web Design
Business & Marketing
Digital Marketing

Building a better website experience for Merritt Contracting Corporation

Learn how we transformed the online presence of a leading Florida General Contractor with a new website Merritt Contracting Corporation […]

Digital Marketing

We were named one of Orlando's best advertising agencies: Here’s why

Learn more about how we made the list of Orlando’s top ad agencies We’re delighted to discover that we […]

Branding & Web Design
Business & Marketing
Digital Marketing

How to conduct a SWOT analysis for your business

Plan for projects and drive your business forward with a great SWOT analysis Whether you’re just beginning your business journey […]

Business & Marketing

How to increase profits during your 'off season'

Learn 5 ways to keep sales growing during your business’s slower seasons We get it. You’ve had an awesome sales […]

Branding & Web Design
Business & Marketing
Digital Marketing

Client spotlight: Transforming business communication with Voxtell

Learn how we helped Central Florida’s leading business communication provider Voxtell is transforming business communication for small and mid-sized companies. […]

Branding & Web Design
Business & Marketing
Digital Marketing

4 social media mistakes you’re probably making (and how to fix them)

Learn how to craft compelling social media content that’ll keep your followers engaged The world of social media is constantly […]

Business & Marketing
Digital Marketing

5 things you should never do with your marketing materials

Your marketing materials say more than you think about your business In the ever-growing digital landscape, printed marketing materials can […]

Branding & Web Design
Business & Marketing

4 benefits of professional photography for your business

The right professional photography will help you stand out from your competitors No matter what your industry or who your […]

Branding & Web Design
Business & Marketing

6 subliminal ways to get website visitors to do what you want

How you can use website design to strategically direct the attention of your customers Your website is an incredibly powerful […]

Branding & Web Design
Digital Marketing

How to sell in a room full of salespeople

Five simple tips to make connections that will drive your business forward If you are a business owner, you […]

Business & Marketing

Why font choice is pivotal to your brand’s success

The right font can help your brand stand out in a crowded and competitive marketplace Font style, size, shape, thickness, […]

Branding & Web Design

Google Analytics: a guide for small businesses

Get started now with this powerful web analytics tool As the owner of a small business, you probably already know […]

Branding & Web Design
Business & Marketing
Digital Marketing

Grow your business: 3 top tips to gain new customers now

Watch your business bloom when you give it the care and attention it needs For your business, the sky’s the […]

Branding & Web Design
Business & Marketing
Digital Marketing

5-minute fix: Claim your business online

Show potential customers everything you have to offer — get started now! Today’s consumers are busy: often a quick internet […]

Business & Marketing
Digital Marketing

Put a spring in the step of your business: How to bring new ideas to life

Learn how to act on your new ideas by taking the stress out of your business As the temperatures begin […]

Business & Marketing

No more bad blogs! 5 ways to keep your content fresh

Business blogging doesn’t have to be boring: learn how to engage and impress with your writing Writing a blog for […]

Business & Marketing
Digital Marketing

How to become an expert in Instagram for business

Learn how you can boost brand awareness, make connections and drive sales with Instagram It’s official: Instagram is taking over […]

Digital Marketing

6 reasons why digital marketing is essential for restaurants

Learn how you can make digital marketing work for your restaurant business Managing a business is no easy task, and […]

Business & Marketing
Digital Marketing

What do your brand colors say about your business?

Why color is so important in branding, and how to choose the right colors for your business Every color we […]

Branding & Web Design

How to define your company’s brand voice

Why having a consistent voice is important for your business, and how to create one ‘Brand voice’ is far from […]

Branding & Web Design

Why you need a business plan (and how to write one)

You’ll set yourself up for success when you take the time to work on your business plan Every business needs […]

Business & Marketing

How to harness the power of user-generated content

You’ll boost your business when you let your customers speak for you User-generated content is everywhere. What’s more, it’s an […]

Business & Marketing
Digital Marketing

Is your business ready for the holidays?

5 simple ways you can wow your customers during this holiday season The holiday season is almost here, and for […]

Branding & Web Design
Business & Marketing
Digital Marketing

Cultural differences in marketing

Why tailoring your marketing efforts is essential for your business I have been living in the U.S. for almost 18 years. […]

Business & Marketing

Google AdWords or Facebook Ads: which is right for your business?

Learn which advertising platform is the best choice for your digital marketing campaign.

Business & Marketing
Digital Marketing

How to create your company like the San Antonio Spurs

Learn why your current hiring skills suck Warning: This blog contains basketball analogies. If you don’t follow sports, we apologize. […]

Business & Marketing

What the golf course can teach you about your marketing

Learn how to ‘putt’ your best foot forward when marketing your business Are you an avid golfer? If not, that’s […]

Business & Marketing

7 Tips to Create High Converting Facebook Ads Using Images

Why choosing great images can make your Facebook ads a success When creating Facebook ads, the images used in them […]

Digital Marketing

3 Tips to Beat Procrastination in Business

Procrastination Sucks and We Still Do It Shhhhhhhhhhh… I have a secret to share with you… I procrastinate! Let’s be […]

Business & Marketing

Does My Business Really Need a Website? (Part Two)

Dispel those common myths and learn why having a website for your company is a great idea In our previous […]

Branding & Web Design
Digital Marketing

Does My Business Really Need a Website? (Part One)

Don’t let these common misconceptions about websites for business hold you back Your business is doing well, and you don’t […]

Branding & Web Design
Digital Marketing

Online Reputation – What Are Your Clients Saying About You?

How to Establish and Manage Your Law Firm’s Reputation Online People are increasingly turning to social media as a vital source […]

Business & Marketing
Digital Marketing

How Social Media Can Revolutionize Your Real Estate Business

Why You Should Get Started with Social Media Today Most of us use social media every day, to keep up […]

Digital Marketing

Want a Strong Logo? Follow These 3 Tips

How can a strong logo make a difference for your business? Your logo is the face of your branding, it […]

Branding & Web Design

7 tried and tested ways to help you expand and sustain your law firm

Attorneys – How to Attract New Clients, and How to Retain Them As an attorney, you always need to make […]

Business & Marketing

Results to Smile About: How to Boost Your Online Presence

Why Your Dental Practice Should Get Started with Social Media Today Getting started with social media for your dental […]

Business & Marketing
Digital Marketing

Storytelling and Marketing: The Modern Day Fairytale

Year after year the marketing industry evolves with advancements in technology and adaptations to consumer trends, but the concept of […]

Branding & Web Design
Business & Marketing

Once Upon A Brand: How to Create A Compelling Brand Story

Pointing to a 1.5 oz bottle of serum on the shelf, a client once asked me, “$250 for this?” As […]

Branding & Web Design
Business & Marketing

When You Shouldn’t Give Your Customers What They Want

There’s a known adage in the business world, that says: “find out what your customers want, and then provide it […]

Branding & Web Design

How To Write a Kickass About Page

3 Ways You Can Improve Your About Page About Us. About Me. Our Team. Who We Are. Whatever you want […]

Branding & Web Design
Digital Marketing

A Blog About Blogs

The Secret To Engaging Your Customers What do you think of when you hear the word blog? Some Midwestern hipster […]

Business & Marketing
Digital Marketing

Does Facebook Advertising Really Work? (Part 2)

3 More Reasons Why Your Facebook Ads Failed You’ve probably heard by now that Facebook advertising is a highly-effective marketing […]

Business & Marketing
Digital Marketing

Why Facebook Ads Don’t Work (Part 1)

10 Reasons Why Your Facebook Ads Failed Whether you’ve seen them in your own newsfeed or have personally dabbled in […]

Business & Marketing
Digital Marketing

The Benefits of Designing a 404 Page

How to Design a Killer 404 Page for Your Website Do you ever wonder what’s the point of a 404 […]

Branding & Web Design

'Twas the Week Before Christmas… (Infographic)

Check out our new infographic!

Branding & Web Design
Headlines

7 Things You Should Never Do To Your Logo (Infographic)

Unsure of the ways you can use your brand’s logo? There are a few things you need to keep in […]

Branding & Web Design

Your Potential Customers Are Judging You By Your Cover

4 Ways Design Can Impact Your Business Potential customers understand that sub-par branding means sub-par businesses. If your business […]

Branding & Web Design
Business & Marketing

How to Choose a Domain Name (Infographic)

Are you having trouble thinking of a good domain name? Is your idea of the perfect domain name not available? Take […]

Branding & Web Design

5 Link Mistakes You Should Be Avoiding

A well-designed website is attractive, easy-to-use and functional. When creating a website for your company, it is important to have […]

Branding & Web Design

How to Win at Social Media Marketing

5 Takeaways from the 2016 FLBlogCon One of the best things about attending conferences like this year’s FLBlogCon is the […]

Business & Marketing
Digital Marketing

Tips to Getting an Advertising Internship

If you’re one of the many students looking for an advertising internship, you may be having difficulty. As an intern […]

Job Opportunities

“Can I Find your Business on Facebook?”

The Importance of Using Social Media to Improve Your Business “I’d love to stay updated on your products/services and events! […]

Business & Marketing
Digital Marketing

The Data Doesn’t Lie (Infographic)

Powerful tools like infographics and video are becoming more popular than ever for businesses looking to make a better connection […]

Digital Marketing

Visual Content Marketing: Conquering the Online Rodeo

Saddle up, and hold on. You have eight seconds to make a lasting impression in front of millions. Do you […]

Digital Marketing

The Role Customer Experience Plays in Marketing

How Marketing and Customer Experience Go Hand in Hand It’s no coincidence that a majority of the world’s most admired brands […]

Branding & Web Design
Business & Marketing

The Benefit of Seeing One Logo Design

When you imagine going to a designer or agency to get a logo created, do you see a big idea […]

Branding & Web Design

Mistakes Foreign Businesses Are Making in the U.S.

Cultural Marketing Differences Between Brazil and the U.S. For many, the word “Brazil” conjures up images of breathtaking beaches, rainbow-colored […]

Business & Marketing
Headlines

4 Reasons Why You Should Optimize Your Website For Mobile Devices

How Traffic On Your Website Converts to Customers. If you’ve used your phone to look up a business while you […]

Branding & Web Design
Digital Marketing

Being Decisive About Design

Design is powerful. There’s no doubt about that. Regardless of the type of business you have, possessing good design promotes […]

Branding & Web Design
Business & Marketing

The Challenges of Brand Change

Famous brands like Nike, Apple and Starbucks are constantly reinventing themselves by taking on new challenges and expanding their brands […]

Branding & Web Design
Business & Marketing

The 101 on Infographics

You may not know what an infographic is but chances are you’ve probably already seen one. Information graphics, more commonly […]

Branding & Web Design
Digital Marketing

Infographic: The Science Behind DP's Logo Design Process

Creating a logo is a strategic and creative process that takes time, research and careful consideration. Get a glimpse into […]

Branding & Web Design

Scoring Support for Your Non-Profit Goals

All businesses know that in order to be successful, they must implement a marketing strategy. Most people don’t think of […]

Digital Marketing

Deadline for Mobile-Optimizing Your Website

While watching TV, you saw a commercial for a cool, new gadget. Dying to learn more about it, you pulled […]

Branding & Web Design
Digital Marketing

Infographic: A Snapshot of Different Perspective's Story

We are proud to share our new infographic that depicts Different Perspective’s story. Understanding how human behavior works, adapting to […]

Branding & Web Design
Business & Marketing
Digital Marketing

Ding-Dong! The Email is Not Dead!

Rumor has it that email is dead and while the means of online communication have shifted onto the more talked […]

Business & Marketing
Digital Marketing

The Business of Internet Influencers

What the authorities of the Internet can teach us about social media and branding What are Internet Influencers? Chances are […]

Business & Marketing
Digital Marketing

Names and Networking: Coca-Cola Teaches Us Manners and Business

In June 2014, Coca-Cola first rolled out their friendly “Share a Coke” campaign in the U.S. The campaign originated in […]

Business & Marketing
Digital Marketing

6 Trending Elements of Web Design

The world of design, as a whole, is constantly evolving. Nowhere is this more apparent than web design. In this […]

Branding & Web Design

Fall is a time for business reinvention!

We’ve all heard of spring cleaning, but that doesn’t mean continuous updates to your business’s services and promotions should be […]

Business & Marketing
Digital Marketing

How to Strike Marketing Gold

Some of the best successes with social media and marketing campaigns have been achieved by companies promoting an idea that […]

Business & Marketing
Digital Marketing

Dummy Phone: A Tale of Marketing Woe

I love design and I love marketing. Being the Creative Director of an ad agency, neither of those facts should […]

Business & Marketing

Designing a Memorable Brochure

Brochures have been considered a thing of the past with the steady growth of online marketing tools, social media and […]

Branding & Web Design
Business & Marketing

Three Design Portfolio Pitfalls and How to Fix Them

I’ve been the Creative Director for Different Perspective Ad Agency for over two years. During this time, a lot of […]

Branding & Web Design
Job Opportunities

Reasons Why a Website Redesign is Worth the Investment

Considering a website redesign? In today’s fast-evolving and modernized world, the growth of a business is often related to how […]

Branding & Web Design
Digital Marketing

Game On!

Ladies and gentlemen, the flags are waving, the crowds are cheering, and the ball is rolling; the biggest and most […]

Business & Marketing

4 Essential Branding Rules

Famous motivational speaker Tony Robbins once said that setting goals is the first step in turning the invisible into visible. […]

Branding & Web Design

Different Perspective is Hiring: Web Developer

Different Perspective is expanding! We’re looking for an experienced WEB CODER to join our team! This is for a full-time […]

Job Opportunities

13 SCARY WEBSITE FEATURES

A Bad Website is Guaranteed to Scare Away Customers Picture this: It’s 5 pm on a Friday, you’re more than […]

Branding & Web Design
Digital Marketing

Why Responsive Design?

Your customers and potential clients are searching for products and services on their smart phones. Over the past decade, the […]

Branding & Web Design
Digital Marketing

CONTENT MARKETING PT. 2

Content Marketing: How can your business benefit from it? Last month, we began to discuss the ins and outs of […]

Digital Marketing

Content Marketing PT. 1

Content Marketing: It’s Either Boosting or Killing Your Web Presence The most vital asset your organization can have in 2014 […]

Digital Marketing

Logo versus Branding

You see different brands every day, from grabbing your first cup of coffee to driving home from work, brands are […]

Branding & Web Design

It’s Time to Get Responsive

Imagine you’re treating the love of your life to a delectable evening of chicken parm, cannolis & overpriced espresso, but […]

Branding & Web Design

Social Media and Business

It is no secret that the business world now is heavily reliant on the use of web outlets and social […]

Business & Marketing
Digital Marketing

Personal Branding and Social Media

When it comes to personal branding, a lot more goes into it than simply existing on social media. It is […]

Branding & Web Design
Digital Marketing

We Must’ache You a Question

What happens when you give an advertising agency mustaches and Mexican food? Follow Different Perspective for the month of October […]

Business & Marketing
Headlines

Effective Website Company Traits

For most people, the thought of creating a website can be daunting. The tricky part is finding a website company […]

Branding & Web Design
Digital Marketing

How important is branding?

Click on the image below to watch the video! A proper branding, or professional graphic representation and message of your […]

Branding & Web Design

Web and Content Strategy

Click on the image below to watch the video! In this video blog, Shawn Rice, web developer at Different Perspective, […]

Branding & Web Design
Digital Marketing

Social Media Invades Television!

No longer are the hemispheres of television and social media separately defined. Nowadays, you often see TV commercials that introduce […]

Digital Marketing

Web presence pt.4 social media

Today we will be wrapping up our Website vs. Web Presence blog series discussing Social Media! If you missed the past […]

Branding & Web Design
Digital Marketing

Stock Images Vs. Original Photography

Images are often the core of marketing and advertising campaigns. Photographs are increasingly becoming more important when it comes to […]

Branding & Web Design

Web presence pt.3 e-marketing

Last few weeks we learned that a well structured web presence is no longer putting together a template website from […]

Branding & Web Design
Digital Marketing

ideal candidate #4 personality

Generic is not the way any of us wants to come across during an interview. And, “The Ideal Job Candidate” […]

Job Opportunities

Location. Location. Location.

Location affects every aspect of our lives. What is the best school zone? How far do I have to commute […]

Business & Marketing
Headlines

ideal job candidate #3 skills

So, what are transferable skills? In the third segment of “Becoming the Ideal Job Candidate,” we’re moving on to how […]

Job Opportunities

Web presence pt.2 SEO

Last week we gave a quick overview of the purpose of this blog series, today we will address Search Engine […]

Branding & Web Design
Digital Marketing

Ideal job candidate #2 experience

In continuation of our “Becoming the Ideal Job Candidate” series, we are following up Educational Background with Professional Experience. We went over how […]

Job Opportunities

Web presence pt.1 website design

A few years ago, having a mere website was enough for companies. It offered a hub for people to find […]

Branding & Web Design
Digital Marketing

Ideal Job Candidate #1 Education

As an established advertising agency in Orlando interacting with universities and diverse businesses, Different Perspective is often looked to as a source […]

Job Opportunities