Does My Business Really Need a Website? (Part One)

Don’t let these common misconceptions about websites for business hold you back

Your business is doing well, and you don’t understand why people keep saying you should have a website. If you are happy with the way things are, why should you make the investment of time and money?
Taking the plunge into having your own company website needn’t be hard, and you can reap great rewards from the effort. When done right, your website is an incredible resource that will help you reach more customers than ever, and doesn’t require huge amounts of maintenance. If you have ever used any of these reasons to argue against having a website, keep reading to learn why you might have been wrong.

I don’t see the point of having a website

Your company is established and has a great reputation. Business is going well, so why spend money on a website? In the same way that we buy new clothes as fashions change, in business, it’s important to keep up to date with changes in marketing. In today’s technology-driven world, online presence is very important. Potential customers will want to research you online, and the first place they will start is your website. If a customer can’t find you online, this might be a red flag that tempts them to look elsewhere – like on your competitor’s site.

I don’t know where to start

Your business website doesn’t have to be an encyclopedia – it can be as big or as small as you like. Keep things simple and start with the most pertinent information – your business name, the services you offer, how people can find you, and how they can get in touch. Try taking a look at some of your competitors to help you decide what information customers might want to find on your website.

I don’t have the time to manage the website

A well-designed website will require very little maintenance. If you’re an expert in your industry, you might want to consider writing articles or blogs that you can share online, but this is not a necessity. A simple website that explains your services and shows your contact information is all you need to begin with. It will serve as a great ‘online billboard’ to advertise your services without requiring any effort on your part.

My service is hard to explain

Most companies that sell products already know they need a website, but what about businesses selling services? Law firms and insurance firms, for example, don’t have any tangible products to show, but it’s still important for them to have an online presence. Use your website to explain what you do and you will greatly increase your credibility, legitimacy and trustworthiness. Try adding some great photos of your team in action too.

I am scared of how much it will cost

Building a website is definitely an investment, but the return you can get on that investment in turns of increased business is huge. Hiring the right company to create your site for you is essential. Thoroughly research anyone you are thinking of hiring – look at their portfolio and meet with them face to face to get a feel for how they work. You can even give their clients a call for some honest feedback.
Now, read Part Two for more reasons why you really should have a website for your business. If you’re already convinced, what’s next? The team at Different Perspective have years of experience helping clients in different industries reach more customers than ever with a beautiful, responsive website. Take a look at our portfolio or contact us today to see what we can do for you.