How high-quality professional photography will help you stand out from your competitors

No matter what the industry, or who your customers are, your business needs to attract and engage with people. You have a very short amount of time to grab their attention – according to a recent study, you have a little over 8 seconds to impress a potential customer [1]. It is no myth that humans are visual creatures – a large percentage of our brains are devoted to visual processing, and we are wired to be attracted to bright colors and impactful professional photography [2].

Whether it’s on your website, your billboard, your printed materials, or your social media, appealing images are essential. You might be handy with a smartphone camera, but when it comes to photography doing it yourself is not the best idea for your business. Keep reading to learn why professional photography is a must to make your business shine.

 Show your products

If your business sells something with a strong visual component, food or apparel, for example, you probably already know the importance of showcasing this in all of your marketing materials. Professional photos will show your products in the best light. Your business might be small or new to the market, but high-quality images will make you look larger and more established, and show that what you offer rivals your bigger competitors. Services can be harder to illustrate, but professional photography can still help. Try showing your service in action, or images of your satisfied customers along with testimonials. Your website could feature a gallery of finished products or results, if appropriate.

Show your personality

Photos are a great way to show your company’s personality. Stock images can tell your customers how you want to be portrayed, but there is nothing better than showing real people, real products, and real services. Authentic photos allow customers to make a personal connection with you, increasing their perception of your trustworthiness and credibility. Hire a professional photographer to take headshots of your team for your website’s About Us page. You can add extra personality by adding props – check out our team page for inspiration! Feel free to also share your social media feed, but this should be in addition to, not instead of, great team photos.

Further opportunities

Once you have a supply of professional photos of your products and services, you can easily provide these to others whenever there is an opportunity for publicity. For example, you can share them with reporters and bloggers when they are writing about your business – this way, the images they use will show you in the best light possible. You could even have the images ready to download directly from your website. Think about hiring a photographer for any special events you organize or participate in, such as conferences and galas. This way, you will have a lot of professional images to use for promotional materials, including marketing the event next year if it is an annual occurrence.

Stand out from the crowd

Do you have a highly recognizable product, company employee, or office building? Show it off! Try showcasing it in hero images on your website and printed materials. Also, think about things that you do differently from other companies – a professional photographer can work with you to help you decide the best way to capture it. Sharing great images of what makes you unique across all of your marketing efforts will make you stand out, and people will be much more likely to remember you.

Different Perspective offers professional photography services for your business. We can provide professional headshots, team photos, product photography, food photography, environment, and location photography, to show your employees at work or your products in action.

Check out the rest of our website to see the quality of our photography, and learn what else we can do for you!

[1] Harald Weinreich

[2] James Balm