The importance of professional headshots for your business

Learn the benefits of adding professional headshots to your company’s website

It’s no secret that your website is an essential component of establishing and maintaining your company’s brand. Your website can give your visitors a strong sense of trust in your expertise and professional abilities through the visuals you choose to use.

How do you feel when you visit a website and see pictures that look like they were taken in the eighties, or when you visit an about us page and don’t see any pictures of the “people” behind the brand?

It’s important to understand that even if your website has a sleek design and well-written content, it can still turn customers away if they don’t establish an immediate connection to your business.

One of the best ways to infuse authenticity into your website is to include pictures of your team members. We are not talking about finding a stock photo of some young professional models in a posed group high-five with unrealistic smiles plastered onto their faces to represent your company. We mean authentic images of your real employees in the office together, working on projects, meeting with clients, and—most importantly—professional headshots. Adding headshots of your employees to your company’s website showcases your business’s personality which allows viewers to better relate to you and form a personal connection with your brand.

“I see the confidence level of business owners, company executives and employees blossom immediately when they see their professional headshots. I believe that this confidence is then visible to potential customers when they visit the organization’s website,” explains Priscilla Azzolini, professional photographer and DP Director of Communications.

Keep reading to learn more about the importance of professional headshots with the top benefits for your business.

Conveys professionalism

Regardless of the type of service or product your business offers, you want to convey professionalism to your audience. Professionalism pushes your customers to trust your knowledge, heed your advice, and generally want to work with your company.
Headshots of your employees taken by an experienced, professional photographer show that your company is committed to your brand and the job at hand. If you look professional, potential clients and even future employees will be more likely to engage with your business and trust your expertise from the first meeting.

Collage of DP clients posing for headshots

Sample client headshots taken by our in-house professional photographer.

Expresses personality

Headshots are a great tool for expressing the personality of your team and your business as a whole. You want the headshots of your team to fit the professional level that you want your company to portray. If you’re a law firm, your team may want to wear suits and appear friendly, but experienced. If you own a restaurant, you may want to consider taking photos on-location and feature the chefs in the kitchen.
An experienced professional photographer will know how to help guide your team in making these decisions with the best poses, wardrobe and background to accurately convey your brand and establish a welcoming experience for the visitors of your website.

Maintains relevancy

In the current digital age, staying relevant is important for any business that wants to maintain success for years to come. One of the best ways to stay relevant is to be authentic; people want to see the people behind your brand and who they really are.

Featuring professional headshots—and keeping them up to date—on your website is an important tool for authenticity and relevance. When people meet your team in-person, they want to see the same face that they’re seeing online, not someone from twenty years ago or who’s image has been heavily retouched.

“I’ve heard from some organization leaders and business owners that they have very large teams or that they are in an industry with a high turnover, and that it is a challenge to include or maintain headshots for everyone in the company on their website. In this case, I recommend that they at least include headshots of their leadership and management teams which often stay more consistent over a longer period of time,” suggests Priscilla.

Collage of DP clients posing for professional headshots

Sample client headshots taken by our in-house professional photographer.

Supports and enhances skills

All the pieces of your website—logo, colors, fonts, images, content—work together in support of your brand which is designed to communicate your values and expertise. Headshots are one of the most effective ways to communicate your brand identity to your customers which in turn supports that you’re an expert in your field.

If the professionalism and expressiveness of your headshots matches your brand, your skills and expertise will then be supported and enhanced by these images.

To conclude

The importance of professional headshots stems from the fact that people want to get a sense that you and your team are real people, just like they are. Feature professional headshots of your employees and other photos of your team on your website, so that viewers can relate to and build an attachment to your brand. In the end, the stronger your brand, the better your business as a whole.

Looking for the best professional headshots in Orlando?

You’ve come to the right place! With over 15 years of experience, our professional headshot services can help you establish credibility, support brand identity, and set your business apart from your competitors. We provide professional headshots both in our studio in Orlando, Florida and on location depending on your business’s unique needs.

Contact us today to learn more.

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