7 tried and tested ways to help you expand and sustain your law firm
Attorneys – How to Attract New Clients, and How to Retain Them
As an attorney, you always need to make more time to attract new clients to your law firm, but sometimes complicated cases and day-to-day operations can get in the way. Read on to learn how a few changes can help you attract new clients, as well as keeping your existing ones happy.
- Everyone you meet could be a future client
As an attorney, you are good at reading people, but try to keep in mind that anyone you meet – vendors, peers, even relatives – might think about hiring or recommending you in the future. How you act will determine how likely they are to become a client – if you impress them, your name is sure to spring to mind if they need representation.
- If you specialize, shout about it
Prospective clients are more likely to find you if you emphasize what area/areas of law you specialize in. This also adds trustworthiness and credibility to your business, as people will feel much more comfortable hiring someone they believe is an expert in what they need.
- Talk about your work
You want people to see you as an enthusiastic and knowledgeable professional, and as someone who is very good at what they do. Write articles for your company’s website, give talks at local events, talk to people and answer their questions. People will believe in your enthusiasm and turn to you in the future.
- Push yourself out of your comfort zone
If you are just starting out, conquer your nerves and get out there more! Attend talks, meetups and networking events and get talking to people. This can be a great way to build up your book of business, and you never know where you might meet your next new client.
- Set a good example
As an attorney, your clients place a huge amount of trust in you. They are asking you to help them solve their very real, very serious problems, and they hope that you are always looking out for their best interests. Strive for integrity in both your professional and personal life and watch your business grow.
- Show you care
Now you have clients, keep them happy by learning as much as you can about them. Understanding their problems inside out will not only make resolving them easier, but you will also gain trust – when your clients see you taking the time to listen they will become more invested in you, and want to stay with you.
- Stay in contact
Get in touch with your clients often, not just when you have updates or news for them. Give them a call or send them a card around the holidays, and forward on articles of interest you come across. Personal touches like these can make a world of difference to your clients’ opinion of you.
By following these tips you can stay on top of your demanding workload while also opening yourself up to new opportunities. By learning how to attract new clients and keep your existing ones happy, you are guaranteed to have a long and prosperous career in law.