Updated for 2020: 10 creative holiday promotion ideas for small businesses

Updated for 2020: 10 creative holiday promotion ideas for small businesses


Stand out this festive season with these winning holiday promotion ideas


The holiday season is just around the corner, and it may look a little different this year.
The biggest focus of your 2020 holiday marketing strategy should be a safe shopping experience.
Why? Because of continued coronavirus fears, almost 75% of U.S. shoppers who plan to shop this season say they will shop online more for the holidays than they did in previous seasons. [1]
Another important consideration to bear in mind: many consumers will have less to spend around the holiday this year, so they’ll be on the hunt for good deals.

When does the 2020 holiday shopping season start?

As a small business who wants to stand out, you should already be preparing for these key 2020 holiday shopping dates.

  • Thanksgiving (November 26)
  • Black Friday (November 27)
  • Cyber Monday (November 30)
  • Christmas (December 25)
  • New Year (January 1)

So how can you take advantage of this prime time of year to attract shoppers in a safe, comfortable way? Take a look at the list below for 10 creative, actionable holiday promotion ideas for small businesses that will get the registers ringing.


1: Spruce up your website

As so many more of us will be shopping online this year, your website shopping experience needs to be seamless. Also, make sure you’re showcasing your seasonal offerings to their best advantage: think eye-catching banners on your homepage and information-filled product pages laden with gorgeous graphics.

2: Offer safer shopping

This holiday season, people are seeking safer ways of shopping in-store. You can make your customers feel more comfortable by offering safe shopping alternatives like curbside pickup and contactless payments. Use your social media and email newsletters to let people know, so they can feel more confident in choosing to shop with you.

3: Create a combo

Customers love to feel like they’re getting a great deal — so why not encourage them to spend more in order to save more? Bundle two or more products together at a discounted price and watch the orders flood in!

4: Offer a free gift with purchase

Everyone likes to get something for free, and your customers are no exception! You can increase your average order value and boost revenue by offering a freebie, such as a trial size product or limited-edition item.

5: Hold a limited-time secret sale

Exclusivity and urgency can be an irresistible combination. Send your VIPs a secret link (to a part of your website that can’t be navigated to any other way) where they can unlock special deals, or give them an exclusive promo code that lets them save big on certain products. Give an expiration of 48 hours to ramp up the urgency and encourage sales.

6: Share a free resource

Offer a holiday themed gift guide or e-book that people can download in exchange for their email address. Make sure it’s packed with relevant, useful information to set yourself up as an expert in your industry.

7: Host a contest on social media

This is a fun way to increase engagement, encourage user-generated content, and get people talking about your business. Ask your followers to submit a photo (it could be as simple as asking them to pose with your product) and get them to use a custom hashtag to enter. Feature a few entries on your feed each week, and offer a small prize for the most engaging photo.

8: Rename a product

Help your customers really celebrate the season by treating one of your products to a limited-time festive upgrade. You could simply give it a fun temporary name, or you could even create a limited-edition festive version of a bestseller. Bonus points if it’s Instagrammable!

9: Send a greeting card

There’s something special about receiving a personal message in the mail. Show your appreciation (and keep your business top of mind) by sending customers a holiday card with a heartfelt, handwritten message.

10: Create a holiday video

The holiday season is a time for festivities, so why not show off your personality by creating a fun holiday video? You could shoot some light-hearted behind the scenes action, showcase your team dressed up in their finest holiday attire, or create a compilation of the year’s funniest Boomerangs. Share the video freely via email and on social media.


It’s never too early to start preparing!

We hope we’ve inspired you to try something new this year, and we wish you every success for a safe, busy, and profitable holiday season.


Which of these holiday promotion ideas will you incorporate into your 2020 holiday marketing strategy?

Let us know!

Read more:
Why brands must create value for customers (and how to do it)
Supercharge your social media with Instagram Stories for business
Why a strong online presence is more important now than ever before

  1. Think with Google | How the pandemic may affect holiday shopping
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