2020 Marketing Calendar Template, plus 15 great promotion ideas

2020 Marketing Calendar Template, plus 15 great promotion ideas

Get prepared to make 2020 your best year yet with this free marketing calendar

 
How’s your marketing plan for the year ahead?
It’s never too early to start preparing for major holidays, seasonal promotions, and big sales events.
Keep reading to see our helpful list of notable holidays in 2020, plus 15 great promotion ideas to get your marketing ideas flowing.
 

Notable holidays in 2020

Get inspired by this handy breakdown of all the holidays, big events, and more coming up in the year ahead.
 
January
January 1 – New Year’s Day
January 20 – Martin Luther King Jr. Day
January 25 – Chinese New Year
February
Black History Month
February 2 – Super Bowl LIV
February 14 – Valentine’s Day
February 17 – Presidents’ Day (Washington’s Birthday)
March
Women’s History Month
March 8 – International Women’s Day
March 8 – Daylight Saving Time begins
March 9–10 – Purim
March 17 – St. Patrick’s Day
March 19 – Spring begins
April
April 1 – April Fools’ Day
April 8–16 – Passover
April 12 – Easter
April 15 – Tax Day
April 22 – Earth Day
May
May 5 – Cinco de Mayo
May 10 – Mother’s Day
May 25 – Memorial Day
May 28–30 – Shavuot
June
LGBTQ Pride Month
June 14 – Flag Day
June 20 – Summer begins
June 21 – Father’s Day
July
National Independent Retailer Month
July 4 – Independence Day
July 16–22 – Independent Retailers Week
August
Back to School Month
September
September 7 – Labor Day
September 11 – Patriot Day
September 18–20 – Rosh Hashanah
September 22 – Fall begins
September 27–28 – Yom Kippur
October
October 2–9 – Sukkot
October 9–11 – Shemini Atzeret
October 12 – Columbus Day
October 31 – Halloween
November
November 1 – Daylight Saving Time ends
November 11 – Veterans Day
November 26 – Thanksgiving
November 27 – Black Friday
November 28 – Small Business Saturday
November 30 – Cyber Monday
December
December 10–18 – Hanukkah
December 21 – Winter begins
December 24 – Christmas Eve
December 25 – Christmas Day
December 31 – New Year’s Eve
 

15 great promotion ideas

Now you know the holidays you need to prepare for, here are some great promotion ideas to get you started.

  • Early Bird/VIP discount
  • Special pricing for online orders
  • Seasonal contests/giveaways
  • Threshold discounts (Example: get $20 off when you spend $50 or more)
  • Free gift with purchase
  • Add-on gift (Example: spend $50 to be eligible to purchase a $40 item for $20)
  • Free shipping
  • Recommend a friend and receive a discount
  • Longer window for returns
  • Special deals for new subscribers/loyalty members
  • Free samples
  • Special pricing for repeat purchases
  • Loyalty punch card
  • Gift card promotions (Example: buy a $50 gift card and get a bonus $10 card)
  • Holiday card with discount code

 
Ready to make 2020 your year?
We’re ready to help! At Different Perspective, we work with businesses of all sizes to establish brand authority, strengthen lasting relationships and generate leads with comprehensive digital marketing solutions.

Ready to get started?

Contact us today to learn more

 
More resources for you:

How to write a marketing strategy in 6 simple steps

6 top ways to avoid missed business opportunities

10 creative holiday promotion ideas for small businesses

 

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