How important is branding?

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A proper branding, or professional graphic representation and message of your business, is the most important first step a company can take to give it the best chance of success. Contrary to what the majority believes, effective branding is more than slapping on a pretty logo on a business card. Rob Jones, creative director at Different Perspective, defines branding as a single unified identity that is protected by the company and every partner that touches their product along the way. Take Apple for example. Apple uses a cohesive design language that results in their consumers knowing it’s an apple product whether their logo is on the box or not.

If you have any questions about effective branding or is ready to take you company’s image and message to the next level, please contact us via email or call our office in Orlando at 407.226.9774.