Web and Content Strategy

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In this video blog, Shawn Rice, web developer at Different Perspective, describes content strategy as the planning, development and management of informational content. It is easily the most overlooked element of a successful web presence but also the most important. When you fill your website with unique, high-quality content, you establish yourself as an authoritative figure as well as increase the likelihood of your content being shared via social media. Some examples of good content are: well-crafted text free of grammatical errors, professionally produced videos offering unique insights and high-quality photos with rich and descriptive alt tags. Additionally, adding well-researched key terms targeting popular search inquiries will increase attention from search engines and visitors.

Please contact us if you have any questions about content strategy and how you can improve your web presence. Different Perspective is an advertising agency located in Downtown Orlando. We focused in developing a stunning graphic representation of your business and increasing you company’s visibility to prospect clients through online and offline strategies.
This video was produced by the in-house production team at Different Perspective.