The importance of SEO in digital marketing

Learn why SEO is essential for your business success both now and in the future

Are you a business owner looking to hire an agency to do SEO?

Whether you’re newly familiar with the concept or ready to embrace change, SEO can be extremely beneficial for your business if you want to reach your target audience, gain new leads, and improve your overall search engine ranking.

Continue reading to establish the basic understanding of SEO that you’ll need when talking to prospective agencies to find the best team of professionals to support your business.

What is SEO?

SEO, short for search engine optimization, is a combination of tactical and creative efforts to increase organic traffic to your website by improving your visibility on search engines such as Google.

SEO efforts often include competition analysis, keyword research, backlink monitoring, and creation of quality written content for your website.

In addition to increasing search engine traffic, SEO’s main goal is to help you connect with your audience by considering what they’re searching for and the type of content they want to engage with. Once you know what your target audience is looking for, you can tailor your marketing efforts to best connect them with your products or services.

Why is SEO important in a digital marketing strategy?

SEO lays the foundation for all your marketing efforts and acts as the focal point to coordinate each aspect of your strategic plan including content, email, and social media marketing.

With SEO acting as the driving force behind your marketing strategy, all your efforts will be focused toward the same goals. The goals of an SEO campaign often include improving the usability of your website to create a positive user experience, generate leads, and increase conversion rates.

If your SEO strategy successfully brings your website to the top of the search engine result page (SERP), users are more likely to visit your site over your competitors because they trust search engine recommendations.

At its most basic level, SEO works to successfully benefit your business by:

Increasing visibility and website traffic
Building credibility
Establishing authority.

Is SEO important for businesses in every industry?

Unlike certain digital marketing efforts, SEO can be used by almost any business because it’s not specifically about what you do, but simply about driving your business toward success.
Your business’s unique SEO needs depend on where your website stands and what goals you want to achieve through your SEO efforts. An experienced marketing agency will begin your SEO campaign by assessing how visitors respond to your website, asking what terms you’re interested in ranking for, and researching the amount of competition for those terms.

SEO Case Study:
Helping Orlando’s leading hyperbaric center reach more patients

What are the types of SEO in digital marketing?

In digital marketing, on-page, off-page, and technical SEO are generally considered the three main types of SEO.

On-page SEO are the items you can control on your website that work to increase your rankings on search engines such as image optimization, creating keyword-rich content, and optimizing URLs.
Off-page SEO are the actions you can take on other websites or platforms that can impact your rankings on search engines such as backlink building, social media content creation, and online reputation management.
Technical SEO—which some consider part of on-page SEO—are the tactics you can do to directly influence the indexing and crawling of your website by search engines such as site speed optimization, canonicalization, and XML sitemaps.

To conclude

An SEO-centered digital marketing strategy can greatly help boost your business, especially if you offer specialized services and could benefit from receiving leads and building your sales pipeline. Although you may consider doing it on your own, SEO requires training and it is always changing, so you will most likely reach better results by partnering with a well-versed digital marketing agency.

Looking for a trusted marketing partner?

At Different Perspective, we help awesome and unique businesses reach target audiences, gain online visibility, attract new leads, and track results with comprehensive SEO services as part of a coordinated digital marketing plan.

We can guide you through creating the right SEO strategy to correctly structure your website, expand and optimize your content, improve your overall search engine ranking, and increase conversions.

Contact us today to learn more.

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