Answer these questions to help you select the right agency for your business
Deciding to partner with a marketing agency is a big step in the journey of your business venture, especially if you’re a small or midsize business owner.
It’s likely a decision that you’ve come to after realizing your business is in need of a comprehensive marketing strategy, but you don’t have the time, expertise or internal resources to do it on your own.
Marketing is designed to support your sales efforts and help your business grow and succeed, so it’s essential for you to partner with an agency that’s highly driven and focused on helping their clients thrive through the work that they do.
To guide you in your search for the best agency for your business, we’ve created a list of the top 13 questions you need to ask a potential marketing agency in Orlando before choosing them as your trusted marketing partner.
#1: How long has your agency been in business?
While time isn’t everything, finding out how long a potential agency has been in business is an important factor to consider in choosing the best marketing agency for your business.
For the most part, an agency with five or more years of experience under their belts will have a more streamlined process on how they work and serve their clients and should be able to show you a portfolio that allows you to see their past successes.
#2: How do you feel the size of your agency is a benefit to your clients?
It’s important to evaluate the size of the agency that you’re considering working with and asking how they feel their size is an asset to you as a client.
A bigger agency will likely argue that they have more resources to support your business, but it’s important to remember that at bigger companies, bureaucracy can always get in the way of certain ideas and cause slower turnaround time than a small agency.
A smaller agency will argue that while they may lack the size of a bigger company, it allows them to always focus on the work and be more agile, adapting to changing priorities and deadlines.
#3: What services do you offer your clients?
Before starting your search for the best marketing agency in Orlando, it’s important for you to consider what services your business needs and make sure the agency offers those services.
If you aren’t sure what you need, here are some services that a full service marketing agency should offer:
- Marketing consultancy
- Branding and Positioning
- Web design and web development
- Ongoing agency support
- Search engine optimization (SEO)
- Pay per click campaigns
- Social media marketing
- Content creation
- Email marketing
- Design and print collateral
- Video production
#4: Do you use a “one size fits all” approach to marketing or do you create a strategy unique to each business and its goals?
If you’ve worked with a marketing firm in the past that’s caused you to feel frustrated and overwhelmed by the countless marketing options available to choose from it’s likely because they used a “one size fits all” approach to marketing.
It’s essential for you to find a team of marketing experts that’s committed to taking the time to create a strategy that’s unique to your business and its goals instead of trying to fit your business into a marketing plan designed for someone else.
Whether you’re looking to attract more customers, increase sales or stand out from your competitors, your potential marketing company should be able to give you the tools you need to maximize every opportunity and get the results you want through their marketing strategies.
#5: Do you operate within a proven process to produce success for your clients?
To find the best marketing agency in Orlando, search for one who operates within a proven process that’s focused on the long-term success of your business.
Find an agency that understands there are no shortcuts to achieving results. Take a look at how they invest a great deal of time, talking, thinking and putting ideas into action to ensure your every opportunity is maximized.
#6: What methods of communication do you use to connect with your clients?
Since your decision to work with a marketing agency is worth both time and money, it’s important that you learn the methods of communication used by your potential agency to discuss plans, progress and results.
Finding a marketing agency with a clear communication method is an advantage for those who want to stay readily informed about their business’s marketing efforts.
#7: Do you provide your clients with resources such as blogs, videos and case studies?
One of the perks you should look for in a potential marketing agency is an agency that will provide you with resources and education as needed to help you learn and grow your knowledge about both marketing in general and marketing in your industry.
Find an agency that’s willing to provide you with resources such as blogs, videos, case studies and more to help you learn about marketing efforts you don’t understand and to explore new ideas for your business you hadn’t thought of before. The more resources they provide you to grow your knowledge, the more committed they are to their industry and their mission of helping you succeed.
#8: Do you have industry partners that you work with that can benefit clients as needed?
If you’re working with the right Orlando marketing agency, they’ll understand that providing their clients with a trusted network of industry partners is essential to successful, comprehensive marketing.
Ask a potential marketing agency about the partnerships they have formed and how they could benefit your business. For example, if you work in a high-profile industry that’s in need of news coverage, ensure the agency has a public relations firm they partner with to provide those services to you alongside the marketing efforts they are achieving.
#9: Are we philosophically aligned?
As with any business partner, it’s important to work with a marketing agency that’s philosophically aligned with your company’s mission and values.
Search your prospective agency’s website for their mission, vision and values statements and carefully analyze them to consider if they align with your own. If you’re still unsure after reading them, talk to the team about their values and ask questions about their day-to-day work, company culture and relationships with other clients.
#10: How do you give back to your local community?
If your company greatly values giving back to the local Orlando, Florida community, consider working with a local marketing agency that does the same.
Much like ensuring you’re philosophically aligned, ensuring a potential business partner contributes to their local community as your business does will only make for a better long-term working relationship.
#11: Can you tell me about a time that something went wrong with a client? How did you fix that problem?
Every agency has made mistakes in the past, but it’s how they’re handled that shows what an agency really cares about when it comes to their clients. Ask a potential agency about a time something went wrong with a client and how they fixed or handled the problem.
Check and see if they prioritized the needs of their client whether that be in terms of saving time, money or something else entirely depending on the issue. If the client was their number one concern, that tells you a lot about the people and mission behind the agency you’re considering working with.
#12: Can you provide me with a portfolio of past work to review?
Any established agency is going to have a stellar portfolio of past work to show you during the interview process.
The portfolio will have been curated by their team to showcase their best work whether that be designs, copy, or full case studies. If you find that you love the work in their portfolio, it’s likely that you’ll love the work that they do for your business.
An agency’s portfolio will likely be featured prominently on their website, but if you can’t find it or want more samples, just ask! Most agencies will be happy to show and discuss the work that they are most proud of with potential clients.
In addition to reviewing their portfolio, take a look at the agency’s website, social media platforms and blogs to see if the content is up-to-date and high quality. If the agency is keeping up with their own marketing efforts that you’re seeking from them, they’ll most likely be able to do the same for your company.
#13: Can you provide me with a list of clients I can contact for references?
In addition to a strong portfolio, finding a marketing agency with positive online or word-of-mouth reviews is essential when seeking to work with the best marketing agency in Orlando.
Start by browsing Google and Facebook reviews as well as the agency’s website to see if clients are speaking positively about the agency, their team and the services they provide their clients. If there are no online reviews, request a list of past and present clients you can contact for references.
The Different Perspective difference
If you’re looking to partner with a marketing agency in Orlando that is passionate about what they do, look no further than Different Perspective.
With our ample experience, we’re committed to helping businesses like yours succeed and grow by establishing brand authority, enriching customer relationships and attracting new leads with a comprehensive marketing strategy.
Ready to get started?
Contact us today to learn more.