4 Essential Branding Rules
Famous motivational speaker Tony Robbins once said that setting goals is the first step in turning the invisible into visible. In order to achieve results, you need to set yourself and your business in the road to success. Building your brand happens to be one of the most effective ways to do so. We explained before why branding is so important, and in a world where consumers sees an average of 3,000 messages a day, you have to make sure yours stands out in a crowd. These rules will help you smooth the process.
- Create a Timeless Brand
Trends and styles change over time; make sure that your brand doesn’t have to. When creating your company’s branding, make sure to have a set of established goals and standards that define your identity. Your logo, for starters, should be timeless, simple and functional. You want to be able to resize it or use on different mediums without having to change it. Finally, you must have a style guide containing all the rules, message, standards, colors and other specifications regarding your brand and how it can and cannot be used in the foreseeable future. It’s all about consistency.
- Focus On Authenticity
Depending on what you offer, you may be competing against 1, 5 or 50+ others selling the same. If that’s the case, how can you catch the eye of the consumer? The best approach is to be authentic. Differentiate your brand by offering a unique, memorable service or product. Social media is the perfect tool to do this, providing you with a 2-way street in which we can directly address the community, influence them, and enhance their experience. It is important to recognize that while you can shape your brand image with advertising, you keep it strong by accumulating comments and reviews that act as your ultimate credentials and help you retain customers.
- Leave Room for Adaptation
A common mistake organizations tend to make is to do business, and branding, instinctively. That might work sometimes, but research and analysis are some of the best tools you can use to maintain a brand. Surveying the opinion of your customers, for instance, is an excellent way of engaging with them while spotting the weak spots of your brand, all while making them feel important and increasing loyalty in the process.
- Consider Hiring a Professional
When it comes to branding, the results can be a hit or miss. You either get it right or you don’t, falling into irrelevance. Branding or rebranding yourself is a serious matter, as it represents a promise to your customers and an investment for a profitable future. Such responsibility demands knowledge and capabilities your average tech-savvy employee usually won’t have.
At Different Perspective we’d love to help brand your company into success. For details on branding or more information, don’t hesitate to contact us!
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