web presence pt.2 SEO

web presence pt.2 SEO

Last week we gave a quick overview of the purpose of this blog series, today we will address Search Engine Optimization and the results some can get from investing in SEO.
People are using the internet to find products and service providers. From last minute lunch plans and shopping for new tires, all the way to finding the perfect gift for a loved one months ahead of time; your preferred search engine can become a helpful friend.
Search Engine Optimization takes advantage of the way search engines rank websites. By understanding what makes a link appear above others, search engines can offer a competitive edge to businesses using SEO. This makes SEO essential if your company can benefit from online exposure. Nowadays, there are many different marketing efforts being put towards positioning a website on Google. A SEO specialist will review your site, make recommendations and put together a campaign where through link building and other tools will make your brand, service or product easier to be found by potential customers.
Before making a decision about starting a SEO campaign, it’s a great idea to become an educated consumer and get familiar with how search engines works. We recommend starting here:
Google Webmaster Guidelines

Now, would you use Google to find the best brain doctor if you need some kind of surgical procedure? Would you make your decision based on an internet search? What about a financial advisor? Would you give all your savings to someone you “googled”? If you talk to a SEO Specialist, most will tell you that SEO is important for everybody, but it is our understanding that several businesses can benefit a lot from it, while others should focus on other aspects of their marketing before investing in SEO.
Several of our clients invest in Search Engine Optimization. Sometimes that investment is the biggest percentage of their entire marketing budget. Does it work? Of course it does! It puts you on the map and opens door otherwise closed. Again, make sure your website is properly designed and easy to be navigated, also that once they find your blog or social media, that the information is current and relevant. Otherwise, the customer will get to you but your chances of converting that potential client into an actual client are slimmer.
If you’re thinking about starting an SEO campaign… the earlier the better. A great time to hire a company is when you’re considering a website redesign, or planning to launch a new website. That way, you and your SEO Specialist can ensure that your site is designed to be search engine friendly from the bottom up. However, a good professional can also help improve an existing site.
Please contact us with any questions or for more information regarding website design or search engine optimization. Stay tuned for our next topic in the web presence series: e-marketing.
See below the related posts from this series:
Web Presence PT 1: The Role of a Professionally Made Website
Web Presence PT 3: e-marketing
Web Presence PT 4: Social Media – The New Two Way Street

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