Does Facebook Advertising Really Work? (Part 2)
3 More Reasons Why Your Facebook Ads Failed
You’ve probably heard by now that Facebook advertising is a highly-effective marketing tool that can generate leads and conversions for your business. But if you’ve ever tried to advertise through Facebook yourself, you may have noticed that is impossible to achieve the results you want from simply posting a picture or a few lines of text. Hopefully, you read our previous post about the 10 Reasons Why Your Facebook Ads Failed. To prevent wasting money rather than investing on this effective media, here’s what you also need to know:
Facebook Advertising is a strategy. People buy from companies they know, like and trust, which means that if you are expecting people to buy your products simply from seeing your ad for the first time, you are setting yourself up for disappointment. It is important that you create a strategy that is focused on building an audience first so that you can nurture those relationships and convert prospects into buyers when the time is right for them.
Facebook Ads requires patience. Facebook ads work by helping customers find your business. The people you are targeting may not know that they need your service or product yet, which is why they may not buy your product or service right away. However, by staying at the forefront of your audience’s mind, you can help them realize that they are in need of your services and encourage them to reach out to you when they are ready.
Your Facebook Ads process can’t be broken. Even with the right strategy in place, your Facebook ads may fail if your process is broken. Here’s how your product, brand and website can affect your process:
Your product isn’t working. No amount of marketing can overcome a weak product. While Facebook Ads can help you display your product to people based on demographics, personal interests, purchasing behavior, life events, and thousands of other criteria, it cannot make your product into something it is not.
Your brand isn’t working. Another way Facebook Ads can fail is due to brand-related issues. If your brand fails to be consistent, to stand out or to properly communicate your values, it is unlikely that your marketing efforts will garner the attention and results you want through Facebook advertising.
Your website isn’t working. Once a prospect clicks on your ad, he or she is directed to a landing page on your website. While your Facebook Ads might help you achieve clicks, your website is responsible for helping a prospect enter their information and convert.
Whether you want to increase your website’s overall reach, increase your brand’s visibility or encourage prospects to enter their information for lead generation, Facebook advertising can help customers find your company. Want more information? Contact us and we’ll be happy to talk to you to learn your objectives and to determine if we can help you!