Should you build an email list for your business? (Spoiler: the answer is yes)

Should you build an email list for your business? (Spoiler: the answer is yes)

Emails are a powerful part of your marketing strategy, and you should be using them

Myth: not all businesses need email marketing.

Whether or not you have a product to sell, emails are an incredibly important part of your marketing strategy. Businesses of all kinds are finding success when they invest time in building their email list.

What’s an email list?
Your email list is simply all of the email addresses you have collected from customers and anyone else who has opted in to receive email communications from you.
Perhaps you’re not sure how to build an email list, or you don’t have the time to do it. Or maybe you already have the beginnings of a list but you’re not sure what type of emails your customers will want to receive.
Keep reading as we explore the benefits of building an email list for your business. If you’re already sold, read our next blog about how to start building your list now!

Why should I build an email list for my business?

It’s simple to get started
With email marketing, you control the message and the timing — and your content is delivered straight into your potential customer’s inbox! Emails are great for seasonal events, sales and special promotions. With so many great (and often free) email automation tools on the market, such as MailChimp, Campaign Monitor and Constant Contact, you can be up and running in no time. And no design experience is required — most tools have intuitive templates that you can customize to your heart’s content.

Conversion rates are higher
Instead of getting lost in the sea of social media status updates, photos and GIFs, emails can help you stand out. The open rate (the number of people who click to open)  for people that are subscribed to your email list is generally around 20–30%, meaning your message is 5x more likely to be seen through email than Facebook.[1]

You’ll drive traffic to your website
Maybe you have a flash sale happening this weekend only, or you’ve just published a great blog post you’re really proud of. Sharing the news via email is a great way to drive traffic directly to the right page on your website.

You can target specific audiences
By segmenting your email list (breaking your email list down into smaller lists), you can target specific audiences and make your customers feel special by sending highly personalized emails. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns.[2]

You can share your message more times
The oft-quoted Marketing Rule of 7 states that people need to hear about a product seven times before they’ll make a purchase. Why? Customers may not always be fully engaged each time. By adding email to your marketing strategy you are putting your goods in front of your potential customers an extra time, which can only help to boost sales.

You can track and improve engagement
Email automation software offers many ways to track and improve your customer engagement, with access to metrics like delivery rates, open rates, click-to-deliver rates  and subscriber retention rates. With these vital statistics to hand, you’ll learn how to start delivering content that makes customers click!

Feeling inspired? To learn how to start growing your email list now, read the second part of our blog here.

The team at Different Perspective has over 14 years of experience helping businesses use email marketing to build their customer base and boost revenue. See how we can help on our Email Marketing page.
Ready to get started? Contact us today to grow your business.

Read more:
Grow your business: 3 top tips to gain new customers now
5-minute fix: Claim your business online
6 reasons why digital marketing is essential for restaurants


  1. Campaign Monitor
  2. Campaign Monitor
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