Why is Google My Business so important?

Why is Google My Business so important?

Learn why it’s essential to claim and maintain your Google My Business listing

A strong online presence is a must for every business.

But many businesses are failing to take full advantage of one of the best online tools out there: Google My Business.

What is Google My Business?

Google My Business (GMB) is an easy-to-use platform for businesses and organizations to improve and manage their online presence across Google, including Search and Maps.

Join us as we explore some of the key benefits of claiming and maintaining your Google My Business listing.

You’ll boost your online presence

Let’s look at some statistics to put things into perspective.

46% of all Google searches are looking for local information.[1]

That’s about 1.6 billion searches per day where people are looking for products, services and information near them. And just guess who they’re going to visit if you don’t show up but your competitor does!

With a Google My Business listing, you’ll improve your search visibility and be able to share up-to-date business information with your customers. Your listing is eligible to show up when someone in your local area searches for the products and services you offer.

And the best thing about it? It’s free!

Google My Business makes it easy for customers to learn about you

A complete, up-to-date Google My Business listing is a great trust signal for local searchers. Once you claim your listing, make sure you add the following information:

  • Location
  • Phone number
  • Opening hours
  • Website
  • Menu, if applicable
  • Photos
  • Social media channels.

You can also add special opening hours for seasonal events and holidays.

To make managing your listing even easier, there’s also a free Google My Business mobile app you can download.

You’ll create new ways to engage with customers

As well as letting customers call you, visit your website or get directions in one click, your Google My Business listing also gives you the option to:

  • Create posts
  • Share updates on special offers and events
  • Manage customer photos
  • Showcase products
  • Receive reviews, messages and questions from customers.

Ready to turn searchers into customers?

Learn how here: 5-minute fix: Claim your business online

Need help? Our digital marketing experts have over 15 years of experience helping businesses like yours develop marketing strategies that work.

Want to learn more? Contact us today to get started.

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1: HubSpot

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