Get prepared to make 2020 your best year yet with this free marketing calendar


How’s your marketing plan for the year ahead?

It’s never too early to start preparing for major holidays, seasonal promotions, and big sales events.

To help you, we’ve created a free downloadable marketing calendar template that you can use to keep all of your promotional efforts on track. Use it as your written roadmap for 2020 marketing activities to visualize your planning and help you complete your strategies.


Get your free resource now:

Download your 2020 Marketing Calendar Template

And that’s not all! Keep reading to see our helpful list of notable holidays in 2020, plus 15 great promotion ideas to get your marketing ideas flowing.


Notable holidays in 2020

Get inspired by this handy breakdown of all the holidays, big events, and more coming up in the year ahead.



January 1 – New Year’s Day

January 20 – Martin Luther King Jr. Day

January 25 – Chinese New Year


Black History Month

February 2 – Super Bowl LIV

February 14 – Valentine’s Day

February 17 – Presidents’ Day (Washington’s Birthday)


Women’s History Month

March 8 – International Women’s Day

March 8 – Daylight Saving Time begins

March 9–10 – Purim

March 17 – St. Patrick’s Day

March 19 – Spring begins


April 1 – April Fools’ Day

April 8–16 – Passover

April 12 – Easter

April 15 – Tax Day

April 22 – Earth Day


May 5 – Cinco de Mayo

May 10 – Mother’s Day

May 25 – Memorial Day

May 28–30 – Shavuot


LGBTQ Pride Month

June 14 – Flag Day

June 20 – Summer begins

June 21 – Father’s Day


National Independent Retailer Month

July 4 – Independence Day

July 16–22 – Independent Retailers Week


Back to School Month


September 7 – Labor Day

September 11 – Patriot Day

September 18–20 – Rosh Hashanah

September 22 – Fall begins

September 27–28 – Yom Kippur


October 2–9 – Sukkot

October 9–11 – Shemini Atzeret

October 12 – Columbus Day

October 31 – Halloween


November 1 – Daylight Saving Time ends

November 11 – Veterans Day

November 26 – Thanksgiving

November 27 – Black Friday

November 28 – Small Business Saturday

November 30 – Cyber Monday


December 10–18 – Hanukkah

December 21 – Winter begins

December 24 – Christmas Eve

December 25 – Christmas Day

December 31 – New Year’s Eve


15 great promotion ideas

Now you know the holidays you need to prepare for, here are some great promotion ideas to get you started.

  • Early Bird/VIP discount
  • Special pricing for online orders
  • Seasonal contests/giveaways
  • Threshold discounts (Example: get $20 off when you spend $50 or more)
  • Free gift with purchase
  • Add-on gift (Example: spend $50 to be eligible to purchase a $40 item for $20)
  • Free shipping
  • Recommend a friend and receive a discount
  • Longer window for returns
  • Special deals for new subscribers/loyalty members
  • Free samples
  • Special pricing for repeat purchases
  • Loyalty punch card
  • Gift card promotions (Example: buy a $50 gift card and get a bonus $10 card)
  • Holiday card with discount code


Start planning your great promotion ideas now!

Download your 2020 Marketing Calendar Template


Ready to make 2020 your year?

We’re ready to help! At Different Perspective, we work with businesses of all sizes to establish brand authority, strengthen lasting relationships and generate leads with comprehensive digital marketing solutions.

Ready to get started?

Contact us today to learn more


More resources for you:

How to write a marketing strategy in 6 simple steps

6 top ways to avoid missed business opportunities

10 creative holiday promotion ideas for small businesses