How to ask customers for reviews and unlock the power of feedback

How to ask customers for reviews and unlock the power of feedback

Proven strategies to request and leverage reviews for business growth

If you’re a business owner, you know that customers often share their thoughts and experiences through online reviews, providing valuable insights into their interactions with businesses. These reviews not only influence the purchasing decisions of potential customers but also contribute to the overall reputation and credibility of the company. In fact, 75% of consumers regularly check online reviews [1], showing how crucial they are for building trust and attracting new clients.

Continue reading to learn tips on asking customers for reviews, see a template for requesting a review, and how to ask for Google reviews.


When asking customers to write a review, here are a few tips:

  • It’s all about timing: Asking for a review doesn’t have to be out of place or uncomfortable. Bring it up naturally in conversation, such as when they compliment your services and team members.
  • Make it personal: Always remind the customer that reviews directly impact you and your company, and emphasize how much that would mean to you and your employees.
  • Make it easier for the customer: Accessibility is key; providing the tools necessary to write a review will increase the likelihood of it getting done. Make it easy by providing direct links, QR codes, or an automated system.
  • Remind the customer what they bought: Refreshing their memory will make it easier for customers to write about their experience. You can do it by sending them an email.
  • Give customers enough time: Before sending a feedback request, allow some time for customers to use your products. This way, they are more likely to have formed a well-informed opinion.
  • Offer an incentive: If applicable, give them a reward to encourage participation such as a coupon or a discount.


Related resource:
How to respond to Google reviews


Customer review request template

Asking a customer for a review can be as simple as customizing a template like this:

Dear [Customer’s Name],

I hope this message finds you well. We loved working with you on [insert service or product]. The team and I would greatly appreciate it if you could take a moment to share your feedback with us by writing a review. Your insights are extremely valuable to our company, and we would love to hear about your experience.

You can leave your review by clicking on the link below:
[Insert Review Link]

Thank you so much for your support and being a valued part of our [Your Business Name] community. If you have any questions or need further assistance, please don’t hesitate to reach out.

Best regards,
[Your Name]


Learn more:
Online business reviews: How they can make or break your local business


How to ask customers for Google reviews

Google Reviews is an easy and accessible platform for customers to share experiences and influence others. Utilizing this platform is crucial in collecting reviews for your business. The first step is to set up a Google Business Profile or to claim your company’s Google Business Profile. Once this is completed, the rest is simple. Customers don’t need a Gmail address to leave reviews; they simply sign in to their Google account and write the review.

To make writing a review easy for customers, generate a link by:

  • Visiting your Google Business Profile
  • Click Read Reviews
  • Click Get More Reviews

Sharing this link directly with customers increases accessibility and encourages more reviews. These reviews are more than just feedback. They enhance trust, boost local search visibility, and build credibility. Managing Google Reviews demonstrates transparency and responsiveness, creating stronger customer relationships and driving growth.


Related resource:
Update your Google Business Profile to reach more local customers


Need help managing your online presence?

If you lack knowledge in building an online presence for your business, we’re here to help. With over 20 years of digital marketing experience, Different Perspective can help generate leads, attract new customer reviews, and develop an online identity for your business through:


Ready to get started?
Contact us today to learn more.


1: BrightLocal Local Consumer Review Survey

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