Why LinkedIn is important for your business-to-business organization

Explore the powerful digital marketing capabilities of the largest professional network on the internet

With 65 million business-to-business (B2B) decision-makers and 10 million C-suite-level executives as members, LinkedIn is the platform that B2B organizations should focus their social media efforts on and allocate their social budgets to. [1]

Keep reading to learn about the many benefits of utilizing LinkedIn for your B2B company, featuring insights from our digital marketing strategists, compelling statistics, and how we can help you achieve your digital marketing efforts.

Improve brand awareness and grow your reach

As a B2B organization, LinkedIn is the best social media platform to improve brand awareness and reach your target audience. The best way to achieve these goals is to regularly share posts with original blogs and other written content, information about your business that helps you stand out from competitors, and company and industry news.

Sharing original, targeted content for your audience on LinkedIn can be extremely beneficial to your business, with 97% of B2B marketers using LinkedIn for content marketing, and 85% say it delivers the best value among all social platforms. [2][3]

Generate marketing qualified leads (MQLs)

The ultimate goal for all of your digital marketing efforts is to generate marketing-qualified leads (MQLs) that drive sales and boost revenue.

LinkedIn is the top social media channel for B2B lead generation, with 62% of B2B marketers saying it delivers effective results. Marketers also rank LinkedIn higher than other platforms for delivering high-quality leads, with 89% using it specifically for lead gen. [4]

Leverage the networking abilities of your team

In addition to your company page, one of the reasons LinkedIn is so beneficial for B2B organizations is the ability for your executive leadership and other team members to have an impact on increasing engagement and visibility of your page.

At its most basic level, LinkedIn is a social media platform that’s all about creating connections between fellow professionals through networking online. Thanks to how it’s constructed, the platform allows individuals to leverage their connections to support the success of their employer’s page.

With a business’s employee base having about 10 times the social reach of the business on its own on LinkedIn, content shared by your employees can have twice the engagement rate of content shared by your company page on LinkedIn. [5]

By simply encouraging your team to reshare company posts, you can boost key LinkedIn performance metrics like post impressions, new followers, and unique visitors.

Content shared by your employees can have twice the engagement rate of content shared by your company page on LinkedIn

Boost your brand name ranking on Google

Although it can often be overlooked in SEO strategy, ranking in the top positions on Google search results for your brand name is extremely important for your digital presence.

After your website, your LinkedIn page will likely be among the top search results for your brand name because Google ranks LinkedIn relatively high due to its strong authority and massive networking capabilities.

Since it appears so high on search results, it’s important to remember to complete—and keep up-to-date—all the information on your company’s LinkedIn profile, such as logo, industry, employee size, and location. In fact, LinkedIn pages with complete information get 30% more weekly views than those that are incomplete. [6]

LinkedIn pages with complete information get 30% more weekly views than those that are incomplete

Engage and recruit top talent

With 50 million people using LinkedIn to search for jobs, over 9,500 applications submitted every minute, and a 45% year-over-year surge in job activity, LinkedIn has become a leading platform for job seekers and an essential tool for recruiters looking to attract top talent. [7]

LinkedIn allows your business to post jobs for free and use tools like screening questions and candidate ratings to efficiently prioritize interviews with the most qualified candidates. The platform uses information about your job post, your company, and the profiles of its members to find people who best match the needs of your posted role.

You also have the option to take it a step further and pay to promote your job posts, which has been shown to provide three times more qualified applicants than a free job post. [8]

Seeking support for your digital marketing efforts?

As an experienced Orlando-based B2B marketing agency, our team at Different Perspective is committed to delivering incredible work, saving you time, enhancing your team’s efforts, offering sound advice, and helping you grow your business.

Through our ongoing agency support, we can provide complete management of your business social media profiles, like LinkedIn, by creating, publishing, and monitoring original content as well as paid efforts as needed.

Ready to achieve your marketing goals?
Schedule a meeting with our digital marketing strategists today.

Back to all blogs