Why LinkedIn is important for your business-to-business organization

Explore the powerful digital marketing capabilities of the largest professional network on the internet

With 46 million business-to-business (B2B) decision makers and 10 million C-suite level executives as members, LinkedIn is the platform that B2B organizations should be focusing their social media efforts on and pouring their social budgets into. [1]

Keep reading to learn about the many benefits of utilizing LinkedIn for your B2B company featuring insights from our digital marketing strategists, compelling statistics, and how we can help you achieve your digital marketing efforts.

Improve brand awareness and grow your reach

As a B2B organization, LinkedIn is the best social media platform to improve brand awareness and reach your target audience. The best way to achieve these goals is to regularly share posts with original blogs and other written content, information about your business that helps you stand out from competitors, and company and industry news.

Sharing original, targeted content for your audience on LinkedIn can be extremely beneficial to your business with 82% of B2B marketers saying LinkedIn is the most effective social media platform for content marketing purposes. [1]

Generate marketing qualified leads (MQLs)

The ultimate goal for all of your digital marketing efforts is to generate marketing qualified leads (MQLs) that drive sales and boost revenue.

In the B2B industry, the best digital marketing channel to achieve this goal is social media with 50% of B2B marketers rating social media as the most effective at driving revenue with content marketing as a close second and email right after that. [2]

LinkedIn is the best social media channel for B2B organizations with 40% of B2B marketers reporting LinkedIn as the most effective platform for driving high-quality leads. [3]

Leverage the networking abilities of your team

In addition to your company page, one of the reasons LinkedIn is so beneficial for B2B organizations is the ability for your executive leadership and other team members to have an impact on increasing engagement and visibility of your page.

At its most basic level, LinkedIn is a social media platform that’s all about creating connections between fellow professionals through networking online. Thanks to how it’s constructed, the platform allows individuals to play a part in leveraging their connections to support the success of their employer’s page.

With a business’s employee base having about 10 times the social reach of the business on its own on LinkedIn, content shared by your employees can have twice the engagement rate of content shared by your company page on LinkedIn. [1] By simply encouraging your team to reshare company posts, you can boost key LinkedIn performance metrics like post impressions, new followers, and unique visitors.

Boost your brand name ranking on Google

Although it can often be overlooked in SEO strategy, ranking in the top positions on Google search results for your brand name is extremely important for your digital presence.

After your website, your LinkedIn page will likely be among the top search results for your brand name because Google ranks LinkedIn relatively high due to its strong authority and massive networking capabilities. 

Since it appears so high on search results, it’s important to remember to complete—and keep up-to-date—all the information on your company’s LinkedIn profile such as logo, industry, employee size, and location. In fact, LinkedIn pages with complete information get 30% more weekly views than those that are incomplete. [4]

Engage and recruit top talent

With 50 million people using LinkedIn to look for jobs each week and 95 job applications submitted on the platform every second, LinkedIn is an incredible place to engage and recruit top talent for your organization. [5]

LinkedIn allows your business to post jobs for free and use tools like screening questions and candidate ratings to efficiently prioritize interviews with the most qualified candidates. The platform uses information about your job post, your company, and the profiles of their members to find people that best match the needs of your posted role. 

You also have the option to take it a step further and pay to promote your job posts which has shown to provide three times more qualified applicants than a free job post. [6]

Seeking support for your digital marketing efforts?

As an experienced Orlando-based B2B marketing agency, our team at Different Perspective is committed to delivering incredible work, saving you time, enhancing your team’s efforts, offering sound advice, and helping you grow your business.

Through our ongoing agency support, we can provide complete management of your business social media profiles like LinkedIn by creating, publishing, and monitoring original content as well as paid efforts as needed.

Ready to achieve your marketing goals?
Schedule a meeting with our digital marketing strategists today.

Sources:

1: LinkedIn | The Sophisticated Marketer’s Guide to LinkedIn

2: Wpromote | 2022 State of B2B Digital Marketing

3: LinkedIn | Marketing Solutions 

4: LinkedIn | LinkedIn Pages Best Practices

5: LinkedIn | About Us – Statistics 6: LinkedIn | Post a Job with LinkedIn Jobs