Your Potential Customers Are Judging You By Your Cover
4 Ways Design Can Impact Your Business
Potential customers understand that sub-par branding means sub-par businesses. If your business doesn’t look professional, customers are not going to give you a chance. It’s just the harsh truth. Just like book covers give you a sneak peek of what you can expect before you actually read the book, your branding will give your customers a glimpse into what they can expect from your business. Your company’s image should be the last place you would want to cut corners.
If you’ve ever been tempted to buy a logo online for as little as $5, you aren’t the only one. Unfortunately, those who have purchased a generic logo online have learned the hard way that those logos do little to communicate the message, vision or branding you want for your company. After all, when you consider that the median hourly wage for graphic designers in the U.S. is $22.55*, at best you are expecting a designer to spend 10 minutes designing a logo that is supposed to be indicative of what your company stands for.
The online channel How Design has a very good point in an article they wrote about making design a priority:
“Paying for great graphic design one time is no more expensive than paying for subpar design multiple times. Not to mention, redesigning a business’ image over and over wastes time and can be detrimental to its brand.”
Of course you could try designing everything yourself, but you need to keep quality in mind. An amateur design will make your business look cheap and not credible. As they say, you will get what you pay for. If you are paying nothing, then what does that say about your business? Many people underestimate how important design is, but it should be at the forefront of your business.
First Impressions Matter.
The majority of people are going to get their first impression of your business from your website. If they’ve seen an advertisement for your company or were referred to your business by a friend, they will most likely seek more information online before reaching out to you. First impressions are everything, it only takes a few seconds for a user to make a decision about your website before deciding to go somewhere else. Make sure your branding and website match the quality of your business and products.
Match Your Branding With the Tone of Your Business.
Is your branding modern and relevant?
Websites that are kept up to date are much more credible than websites with old information, design and technology. You should constantly revisit and improve your company’s image and keep up with current trends. People like to see relevant content, consistency and experience an easy-to-use and fast website that they can find the information they need.
Is your branding consistent throughout different mediums?
Be sure to use the same logo, color scheme, fonts and voice throughout print and web materials. New logo? Revisit all of your printed marketing communication pieces and online channels. Otherwise, your business will come off as scattered and unprofessional to your potential customers.
Design Evokes Real Feelings.
Great designs are created based on psychology. Elements like color, typography and spacing matter even in the most detailed of ways. With design, we have the incredible opportunity to change minds and influence decisions. Impress your customers with jaw-dropping branding.
Stand Out in a Sea of Mediocre Branding.
While many businesses are choosing to buy templates for their logos and websites, it is a better idea to stand out by creating something custom and personalized. Those temporary design solutions do not have your specific business needs in mind. Designers create them in order to sell to the masses. In other words, templates are made to be generic. That means a lot of businesses use the same templates. You should never have a “that’s good enough” attitude about your business. Strive for excellence.
At Different Perspective, we care about good design. We perform extensive research about your industry and target market. This way, we can provide the best story and design solutions that stand the test of time. Contact us so that we can create a custom design plan for your business!
*According to the Bureau of Labor Statistics