How can Google Ads help you advance your business goals?

How can Google Ads help you advance your business goals?

Put yourself in front of the right people at the right time by advertising with Google Ads

Google Ads (formerly known as Google AdWords) is the world’s biggest PPC platform. Serving billions of ads daily in search results and across a network of millions of websites, it can help you advance your business goals by generating visibility for your company and reaching your target audience and potential customers.

What is PPC, average daily budget, and monthly spending limit?

PPC stands for Pay-Per-Click, a form of online advertising where businesses pay every time their ad is clicked. Other popular PPC platforms include Facebook Ads and Bing Ads.

PPC advertising is also sometimes referred to as CPC (Cost Per Click) and SEM (Search Engine Marketing).

Other important concepts regarding Google Ads are the average daily budget and monthly spending limit. The first represents the amount you’re willing to spend each day throughout the month. The second is the maximum amount you’ll invest in a campaign within a single month. You can determine this limit by multiplying your average daily budget by the average number of days in a month.

What are the benefits of Google Ads for my business?

Google Ads are advertisements strategically targeted and displayed across Google’s platforms: Google Search and the Google Display Network (which encompasses millions of websites across the internet). With a carefully constructed campaign, Google Ads can boost your sales and generate more leads for businesses in various industries.

Depending on your specific goals, Google Ads can help your business:

  • Increase your sales
  • Generate more qualified leads
  • Increase your brand awareness
  • Measure results.

How do Google Ads work?

When you advertise online with Google Ads, you can easily reach a massive audience of potential customers. Your ads can appear in Google search results, on Google partner sites like YouTube, and across a network of over 2 million other websites.

Google chooses which ads to show at any given time by conducting what’s known as an auction. Your ad is entered into the auction with other advertisers bidding on the same keyword. Google uses a combination of factors, including the relevance of your ad and your maximum bid amount, to determine the position of your ad on the page.

To get started, you should first decide what your advertising goals are. Your business might want to generate more leads, receive more calls, get more people to visit your store, or drive traffic to your website. Whatever your goal, Google Ads has a campaign type that’s tailored to what you want to achieve.

What are the different campaign types in Google Ads?

Here are some of the most popular campaign types available to you:

  • Search Network

The Google Search Network shows your ads to people who are actively searching for the services you offer. You create text ads that appear above, below, or to the side of the organic search results. Your ads are also eligible to appear on Google search partner sites, extending your reach to hundreds of non-Google websites, YouTube, and other Google sites.

With text ads, you have the option to add extensions that will further entice people to click to learn more. These ad extensions include links to your website, a clickable phone number, a map showing your location, special promotions, and more.

  • Display Network

The Google Display Network, which includes more than 2 million websites, reaches over 90% of global internet users.[1] It allows you to target the people who are most likely to be interested in your products based on their interests and the websites they browse. Display ads can also appear on YouTube and Gmail and on mobile or in apps.

  • Shopping

Shopping ads are your chance to showcase what you sell. You can display a photo of your product, plus a title, price, store name, and other details. Shopping ads appear in Google search results, Google image search, YouTube, and more.

  • Video

With a video campaign, you create captivating video ads that are displayed on YouTube and across the web. Video ads either appear on their own or within other streaming video content on YouTube and across the Display Network.

  • App

If you have a mobile app you want to promote, this is the campaign type for you. Your ads will be shown across the Search Network, the Display Network, the Google Play Store, within other apps and on YouTube.

  • Remarketing

If you have a mobile app you want to promote, this is the campaign type for you. Your ads will be shown across the Search Network, the Display Network, the Google Play Store, within other apps and on YouTube.

Why should I use Google Ads?

  • You’ll see quick results

Compared to SEO, which focuses on improving your search engine ranking in organic search results over time, advertising with Google Ads means that your business can immediately appear right at the top of the page when people search.

  • You can find customers you wouldn’t have reached otherwise

When you utilize the Search Network and Display Network, you’ll target both the people actively searching for what you sell and those browsing websites related to your services.

  • You can target people who left your website without buying

With dynamic remarketing, you can show your ads to people who are already interested in what you offer. By including a specially targeted call to action in your ad, you can entice them to return and make a purchase, call, or fill out a form.

  • You can quickly make changes to campaigns

Adjusting your ad copy, promotions, targeting, and bids can all be done with just a few clicks once you have experience managing the platform.

  • You can change your budget and pause or end campaigns at any time

With Google Ads, you have complete flexibility over your ad spend. When you work with an experienced Google Ads agency, they can help you determine an appropriate budget that will yield results 

Does Google Ads work for small businesses?

Google Ads can be incredibly effective for small businesses. Its targeted advertising allows small businesses to reach their specific audience efficiently and cost-effectively. When set up correctly, it ensures that campaigns are seen by the right people at the right time, allowing businesses to set their own budgets. The platform also offers analytics tools, enabling marketing professionals and businesses to track their ad performance and make data-driven decisions.

Related resource:
Google Analytics: a guide for small businesses

Google ads for B2B businesses

Google Ads allows B2B businesses to showcase their products or services to a highly relevant audience, tailoring their ads to reach decision-makers within their target industries. In essence, Google Ads empowers B2B businesses to connect with potential clients, build their sales funnel, drive quality leads, and help grow their business in a competitive market landscape.

How much should I spend on Google Ads?

There’s no magic number when it comes to deciding your Google Ads budget. If you’re unsure, our advice is to think about how much of your overall marketing budget you want to allocate to Google Ads and how many clicks you want per day and then work backward.

Remember, your position on the page is not determined simply by how much you’re prepared to spend. Google will also consider the overall quality and relevance of your ads and landing pages when deciding where your ads will appear.

To decide your budget, you also need to understand your average CPC (cost per click) and how competitive ads are in your industry. Our advice is to work with a professional or an agency that’s experienced in Google Ads. They’ll conduct keyword research, look at search trends, and create a competition analysis to help you get the best results for your budget.

Related content:
Our expert guide to getting the best ROI from your B2B marketing budget

How can I tell if my Google Ads are working?

With Google Ads, you can track conversions—so you’ll see precisely how many clicks turned into new leads and sales. You’ll also know which ads and which landing pages are performing best. If you’re using call extensions, you can also track the time and duration of phone calls you receive from someone clicking on your ad.

With the powerful reporting tools in Google Ads, you have all the information you need to optimize and improve your campaigns over time. You can see what people are searching for when they find you, plus key demographics for those clicking on your ads. With this information, you can optimize your ads and adjust your bidding strategies to improve campaign performance. If you want to dig even deeper, you can track the entire customer journey by linking your Google Ads account to your Google Analytics account.

How do I get started with Google Ads?

Google mentions five main steps to setting up your Google Ads campaign: adding your business information to the platform, defining your goals, adding your assets (such as images and videos), defining your target audience, and confirming payment details to launch your campaign.

Should I hire a digital marketing agency to help?

If you lack the expertise or time to learn and execute keyword research, bidding strategy, match types, ad optimizations, and landing page design, we’re here to help.

We’re certified in Google Ads and have been running successful PPC campaigns for clients in all industries for several years.

First, we learn your advertising goals, and then we work with you to create a PPC strategy for success based on your business model and industry. We’ll conduct detailed keyword research and devise a bidding strategy to help you reach the right customers for the right price. We’ll also custom-build effective landing pages that are optimized for conversion.

Learn more:
7 things you must do before launching a Google Ads campaign

While running your PPC campaign, we’ll continually make incremental optimizations to improve performance further and lower your costs. We’ll send you a report on how things are going each month. As an experienced digital marketing agency, we can help you with other related services such as SEO, social media marketing, content marketing, and more. 

Ready to start using Google Ads? Contact us today to get started.

1: Google Ads

Read more:
Hiring an advertising agency vs. doing it yourself
Google Analytics: a guide for small businesses
How social media can boost your SEO efforts

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