Social media and SEO can work hand in hand to establish your website as a source of high-quality content
What comes to mind when you think of social media? It’s more than just likes, hashtags and emojis!
The impact of social media on SEO has long been debated, and the relationship between the two continues to evolve as search engines grow smarter and more complex.
One thing that’s unlikely to change anytime soon: social media paired with a solid SEO strategy is the key to making your website—and your business—a success.
What is SEO?
Search engine optimization (SEO) is the practice of creating high-quality, authoritative website content to help you rank higher in search engine results.
Google and other search engines strive to always serve the best possible search results to the people using them. They use complex, ever-evolving algorithms to determine the most relevant and most informative content to show to searchers.
SEO is not just about using the right keywords in your blogs. You should focus on creating quality content that speaks to your target audience and reinforces your long-term goals.
When it comes to SEO, there are no quick fixes. Building great content and establishing your website as a source of useful, authoritative information takes a lot of time and effort—but the results are worth it!
When you rank higher in search engine results, more people are likely to notice you—and more likely to click through to your website. And once they’re there, they’re one step closer to becoming a customer!
How does social media help SEO?
You can actually help to improve your search engine visibility when you consistently share authentic, quality posts on your social media channels.
Something to note: the amount of followers you have on social media doesn’t directly affect your search engine ranking, so you won’t automatically rank higher if you have a large following.
Social media is an important distribution channel for your website’s content. Feed into your SEO efforts by using it on a regular basis to share the new blogs and articles you write.
Spreading the word on social media encourages people to read and share your content. While shares on social media sites aren’t considered a ranking factor for search engines, backlinks (links back to your website from other external websites) are.
Simply put, the more popular your content is on social media, the more traffic you’ll drive to your website—and the more likely people will be to link to you from their own websites. These backlinks are a very important factor in how Google and other search engines determine where you appear in search results. The more reputable websites that are linking to your content, the higher you are likely to appear.
How do I get started building my social media and SEO strategy?
To encourage people to link to your content: share, share, share! Don’t be shy about directing people to your website: social media is the perfect tool to help you do it. The more shares on social media you have, the more opportunities people have to see your content and link to it from their own websites.
Use social media to share your most popular website pages and blogs, and every new piece of content you create. If they love it enough to link to it from their own website, this tells Google and other search engines that your content is informative, useful and relevant—something which will more than likely improve your search engine ranking.
You’ll boost your online presence and establish your website as source of high-quality content when you invest time in your social media and SEO strategy. As with your other digital marketing efforts, the more you do, the more you’ll see results. And it’s worth it: the combined power of social media and SEO have a huge impact on the success of your website—and your business.
Do you need help with your social media and SEO? We have over 14 years of experience helping businesses like yours build their business with a comprehensive social media marketing strategy and effective SEO efforts.
Contact us today to get started.