15 questions to find the best marketing agency in Orlando

Answer these questions to help you select the right agency for your business

Deciding to partner with a marketing agency is a big step in the journey of your business venture, especially if you’re a small or midsize business owner.

You likely made this decision after realizing your business needs a comprehensive marketing strategy, but you don’t have the time, expertise, or internal resources to develop one yourself.

Marketing is designed to support your sales efforts and help your business grow and succeed, so you need to partner with an agency that’s highly driven and focused on helping its clients thrive through the work that they do.

To guide you in your search for the best agency for your business, we’ve created a list of the top 15 questions you need to ask a potential marketing agency in Orlando before choosing it as your trusted marketing partner.

#1: How long has your agency been in business?

While time isn’t everything, finding out how long a potential agency has been in business is an important factor to consider when choosing the best marketing agency for your business.

For the most part, an agency with ten or more years of experience will have a streamlined process for working and serving their clients. They should also be able to show you a portfolio and case studies that allow you to see their past successes.

#2: How do you feel the size of your agency is a benefit to your clients?

It’s essential to evaluate the size of the agency you’re considering working with and ask how they feel their size is an asset to you as a client.

A larger agency will likely argue that they have more resources to support your business. Still, it’s important to remember that at bigger companies, bureaucracy can always get in the way of certain ideas and cause a slower turnaround time than a small agency.

A smaller agency could argue that while it may lack the size of a bigger company, this allows it to always focus on the work and be more agile, adapting to changing priorities and deadlines. A personal relationship and direct access to the agency principals in a smaller agency is also a big plus.

#3: What services do you offer your clients?

Before searching for the best marketing agency in Orlando, consider your business’s needs and ensure the agency offers those marketing services.

If you aren’t sure what you need, here are some services that a marketing agency should offer:

#4: Do you use a “one size fits all” marketing approach or create a strategy unique to each business and its goals?

If you’ve worked with a marketing firm in the past that has caused you to feel frustrated and overwhelmed by the countless marketing options available, it’s likely because they used a “one-size-fits-all” approach to marketing.

It is essential to find a team of marketing experts committed to creating a strategy unique to your business and its goals rather than trying to fit your business into a marketing plan designed for someone else.

Whether you’re looking to attract more customers, increase sales, or stand out from your competitors, your new marketing company should be able to give you the tools you need to maximize every opportunity and get the results you want through unique marketing strategies.

#5: Do you operate within a proven process to produce success for your clients?

To find the best marketing agency in Orlando, look for one that operates according to a proven process and is focused on your business’s long-term success. Also, ask them if they have and follow internal standard operating procedures (SOPs).

Find an agency that understands there are no shortcuts to achieving results. Look at how they invest time in planning and putting ideas into action to maximize your every opportunity.

Explore our proven process for clients

#6: What methods of communication do you use to connect with your clients?

Since your decision to work with a marketing agency is worth both time and money, you must learn the methods of communication used by your potential agency to discuss plans, progress, and results.

Finding a marketing agency with a straightforward communication method is an advantage for those who want to stay readily informed about their business’s marketing efforts.

#7: Do you provide your clients with resources such as blogs, videos and case studies?

One of the perks you should look for in a potential marketing agency is an agency that will provide you with resources and education to help you learn and grow your knowledge about marketing in general and marketing in your industry.

Find an agency willing to provide you with resources such as blogs, videos, case studies, and more to help you learn about marketing efforts you don’t understand and explore new ideas for your business that you hadn’t thought of before. The more resources they provide you to grow your knowledge, the more committed they are to their industry and mission of helping you succeed.

#8: Do you have industry partners that you work with that can benefit clients as needed?

If you work with the right Orlando marketing agency, they will understand that providing their clients with a trusted network of industry partners is essential to successful, comprehensive marketing.

Ask a potential marketing agency about its partnerships and how they could benefit your business. For example, if you work in a high-profile industry that needs news coverage, ensure the agency has a public relations firm it partners with to provide those services to you alongside the marketing efforts they are achieving.

#9: Are we philosophically aligned?

As with any business partner, working with a marketing agency that’s philosophically aligned with your company’s mission and values is essential.

Search your prospective agency’s website for their mission, vision, and values statements, and carefully analyze them to determine whether they align with yours. If you’re still unsure, talk to the team about their values and ask questions about their day-to-day work, company culture, and relationships with other clients.

#10: How do you give back to your local community?

If your company values giving back to the local Orlando community, consider working with a local marketing agency that does the same.

Much like ensuring you’re philosophically aligned, ensuring a potential business partner contributes to their local community as your business does will only make for a better long-term working relationship.

#11: Can you tell me about a time that something went wrong with a client? How did you fix that problem?

Every agency has made mistakes in the past, but how they’ve handled them shows what they care about regarding client relations. Ask a potential agency about a time something went wrong with a client and how they fixed or handled the problem.

Check and see if they prioritized their client’s needs, whether that be in terms of saving time, money, or something else entirely. If the client was their number one concern in that situation, that tells you a lot about the people and mission behind the agency you’re considering working with.

#12: Can you provide me with a portfolio of past work to review?

Any established agency will have a stellar portfolio of past work to show you during the interview.

Their team will have curated the portfolio to showcase their best work, including visuals, copy, and case studies. If you love the work in their portfolio, you’ll likely love the work they do for your business.

An agency’s portfolio will likely be featured prominently on their website, but if you can’t find it or want more samples, just ask! Most agencies will happily show potential clients the work they are most proud of and discuss it with them.

In addition to reviewing their portfolio, look at the agency’s website, social media platforms, and blogs to see if the content is up-to-date and of high quality. If the agency is keeping up with the marketing efforts that you’re seeking from them, they’ll most likely be able to do the same for your company.

Explore our portfolio

#13: Can you provide me with a list of clients I can contact for references?

In addition to a strong portfolio, finding a marketing agency with positive online or word-of-mouth reviews is essential when seeking to work with the best marketing agency in Orlando.

Start by browsing Google and Facebook reviews and the agency’s website to see if clients are speaking positively about the agency, their team, and the services they provide their clients. If there are no online reviews, request a list of past and present clients you can contact for references.

See our most recent Google Reviews

#14. Can you provide examples of success stories within my industry?

Experience in your specific industry can give an agency a valuable edge. Ask for case studies, examples, or testimonials demonstrating their understanding of your field’s challenges and opportunities. Seeing how they’ve helped similar businesses succeed will give you confidence in their ability to deliver results for yours.

#15. What is your onboarding process like?

It’s important to know how the agency will begin working with you. Ask about their onboarding process, including how they gather information, set expectations, and plan initial strategies to ensure a smooth start to your partnership. Find out if they conduct an initial discovery session to learn about your business, goals, and challenges and if they audit your current marketing efforts.

Additionally, ask how they handle communication during the onboarding phase, who your main points of contact will be, and what timelines you can expect for deliverables. A clear and well-structured onboarding process is a strong indicator of how organized and client-focused the agency is, setting the tone for a productive relationship.

Why Choose Different Perspective?

When you partner with Different Perspective, you’re not just working with a marketing agency—you’re teaming up with a passionate, results-driven partner based in Orlando.

Our extensive experience allows us to create custom strategies that establish your brand authority, foster stronger customer relationships, and generate high-quality leads. We’re committed to driving growth and success for businesses like yours by delivering measurable, impactful results.

Ready to elevate your brand and take your marketing to the next level? Let’s start the conversation today.

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