4 Reasons Why You Should Optimize Your Website For Mobile Devices

How Traffic On Your Website Converts to Customers.

If you’ve used your phone to look up a business while you were out, you’re not alone. About 88% of consumers use their smartphones to conduct local searches for information like business hours, local address, directions, and product availability [1]. And if you’re wondering what that means for business owners like you, it means that the first time your customers are likely interacting with your business is by accessing your website on their phones.

To put things in perspective, here are 4 ways your mobile-optimized website is important to your business:

1. Websites act as the doorway to your business. With 60% of people accessing websites from mobile devices, your website is likely the first interaction your customers will have with your business [2]. Things like ease of navigation, responsiveness, and the information displayed on your homepage will not only show how much thought you’ve put into your customer’s experience but also give your potential guests a glimpse of what doing business with you is like.

2. It also helps you set customer expectations. One of the reasons your customers will visit your website for the first time is to determine whether your company and its products or services are the best fit for them. For example, if you are a restaurant, your website will set your customers’ expectations regarding the kind of food you serve, the level of service you provide, the price range, the ambience, and the type of occasions (formal, celebratory, romantic, casual, etc.) best suited within your walls.

3. Mobile-friendly websites make your business accessible. No matter where your customers are, your mobile website ensures that they receive the most up-to-date information they need about your company; whether it’s a question about your product or service, where you are located or how to best contact you for more information.

4. Most importantly, it increases your company’s visibility. With more Google searches conducted through mobile devices than desktops, it is not only important that your website is mobile-friendly but that it can also rank well against your competitors [3]. The first page of Google’s organic search results receives over 70% of the overall clicks, with the first ranking website receiving 32% of the clicks on that page [4].

Regardless of whether your business caters directly to consumers (B2C) or other businesses (B2B), on a local level or nationwide, your website is most likely the first interaction your customers have with your business and brand. And with mobile search activity finally surpassing desktop this year, having a responsive website is no longer a negotiable rule for successful business. So don’t wait and contact us today to learn how we can create the ultimate experience for your customers.

[1] According to Search Engine Watch
[2] According to comScore
[3] According to Search Engine Land 
[4] According to Marketing Land