Reasons Why a Website Redesign is Worth the Investment
Considering a website redesign?
In today’s fast-evolving and modernized world, the growth of a business is often related to how you and your brand are seen online. No longer can businesses afford to remain off the grid. By 2015 the number of consumers who regularly shop and browse online for goods and information is expected to exceed the 200 million mark. That is over 64 percent of the population of the United States alone.
You want to cater to those consumers, but with thousands of new sites hitting the web every day, it is a daunting task. You need to stand out, you need to be attractive. What you need is a web redesign. What can it do for you?
Reel Them In
Imagine you’ve been driving for a while, hunger strikes, and you take the next exit to drive into a parking lot with two burger joints that you are not familiar with. On your left you see an old locale with outdated promotion posters, a few dirty-looking tables and menu with lots of options that you don’t recognize. On your right you see a neat-looking place with air conditioner, WiFi and a delicious-sounding menu. Which one would you pick?
If you chose the option on the right, congratulations, as you did what almost any other consumer would do: you chose the most appealing, the one that gave you the most confidence. That is exactly how it works online. When choosing where to eat, where to shop or what to buy, a big chunk of the customer’s decision will depend on the ability of your website to stand out from the competition and to inspire trust in your brand. Your website is the face of your business. If you have an attractive and dynamic site with a lot of interaction and interesting content that catches the customer’s eye, you’ve won them over.
Adapt To Them
When you think of the word “online”, don’t just think of desktop computers anymore. We now have a multitude of mobile devices that people increasingly use to get online. The use of smartphones is on the rise worldwide, growing from 35 percent to 56 percent between 2011 and 2013, and is not hard to imagine why. People use their phones for several things throughout the day. They play games, update their social media, check out restaurant reviews. But more importantly, they browse the internet.
When users visit your website on a mobile device, you want them to enjoy their experience and to find everything they need right when they need it. Customers want what they want without too much hassle or waiting. If they have to wait too long for a section to load or for a piece of information to pop up, you got yourself a frustrated user who won’t be bringing you business.
Content needs to be like water – adaptable and easy to access – so consumers enjoy your content and products over others. You achieve this through Responsive Web Design. If you allow users to enjoy quality content the same effective way on any platform they decide to use, they’ll stick around.
Take a long-term investment approach. An appealing, effective website made with responsive design in mind is as future-proof as it gets. It will improve your brand, increase your business and eliminate the costs associated with having to maintain a standard site and a mobile one at the same time. It will make you stand out.
For more information on website design, website redesign, e-commerce website, responsive designs or any of our services please contact us. We’ll be delighted to meet you.