Why color is so important in branding, and how to choose the right colors for your business

Every color we see tells us something and evokes an emotion within us. When it comes to your business, the narrative and message behind your branding should be your primary concern, but the choice of color also plays a large and important role. Color helps to drive our perception of what a certain business or product can offer, and can be a big influence on whether we decide to buy or not.

When it comes to designing a color scheme for your brand, there are no rules set in stone. There may already be colors that are widely used in your particular industry. If you’re looking to change your branding, you have an important decision to make: whether you want to stick with what you know works well, or choose something to make you stand out from the competition.

 

What does your brand color say about you?

Red

Excitement, danger, strength

Commonly used for: Fitness, toys, fast food, entertainment

red-logos

 

Orange

Creativity, confidence, energy

Commonly used for: Food and beverage, entertainment

orange-logos

 

Yellow

Optimism, warmth, attention

Commonly used for: Fast food, travel

yellow-logos

 

Green

Natural, sustainable, growth

Commonly used for: Medicine, science, government, recruitment

 

Blue

Trustworthy, professional, safety

Commonly used for: Travel, science, technology, legal, finance

blue-logos

 

Purple

Elegant, sophisticated, wise

Commonly used for: Beauty and spa, fashion

 

Pink

Romantic, feminine, beauty

Commonly used for: Florists, fashion

pink-logos

 

Black

Powerful, formal, luxury

Commonly used for: Construction, corporate, finance, fashion

black-logos

 

Gray

Neutrality, balance, calm

Commonly used for: Legal, finance

gray-logo

 

White

Pure, simplicity, luxury

Commonly used for: Business services, medical, technology

white-logos

 

How did we choose our brand colors?

“When I founded the business I had a very clear idea”, says Hugo Azzolini, President of Different Perspective, “of what I wanted the brand to communicate. We chose a vibrant orange to show our creative confidence and problem-solving abilities, and blue to convey a sense of professionalism and to establish trust. Throughout the history of the company, we have continued to use these principles to guide us.”

orlando-branding-agency

 

Want to refresh your branding?

At Different Perspective, we’re experts in branding and we have 14 years of experience helping businesses like yours. Are you ready to stand out from your competitors, establish trust and build customer loyalty? Contact us today to get started.

 

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