- A&V Insulation
- Branding
- Creative Services
- Website Design & Development
Positioning an insulation company as the go-to local expert
How we’ve helped A&V Insulation become an industry reference in Central Florida with our branding services.
Solutions
- Branding
- Website Design and Development
- Creative Services
Benefits
- Cohesive brand identity
- Modern brand logo design
- Online presence creation
- Increased brand awareness
- User-friendly website implementation
The scope
With over 20 years of construction expertise, A&V Insulation specializes in premium fiberglass and cellulose insulation services that boost energy efficiency and comfort in Central Florida homes. Inspired by their kids, the company’s name reflects their dedication to quality and family.
A&V Insulation ensures quick installations with lasting results so clients can save big and enjoy an efficient home. DP is proud to support A&V Insulation as a marketing partner with our branding and website design services.
The challenge
With a focus on establishing their new business in the Central Florida market, we embarked on a comprehensive branding initiative. Our team created a professional brand identity, designed a modern logo, and developed a custom website. We also created sales and marketing pieces, including trifolds, postcards, stationary pieces, shirts, and designs for their trucks. The common goal was to enhance their reputation locally as insulation installers, with messaging highlighting their expertise, efficiency, and customer commitment.
The approach
Branding
The main inspiration for A&V’s branding identity was a house structure. The logo bug could represent a wall, a roof, or a floor. Inside it, the initials A and V represent the insulation materials filling these spaces. In addition, the typography was chosen and adjusted to maintain the characteristics of the logo bug.
The descriptive brand keywords, such as ‘honest,’ ‘professional,’ and ‘efficient,’ exemplify A&V Insulation and its identity as a brand. The elements define the company mission and the terms that clients will associate with the brand when integrated into campaign efforts.
Website Design and Development
We designed and developed a new A&V Insulation website, which showcases the new branding visuals, establishes their online presence, and provides valuable, comprehensive information and easy contact opportunities for their target audience, keeping them well-informed and connected. It is user-friendly and works across all platforms, browsers, and devices.
