- Coalition for the Homeless of Central Florida
- Branding
- Creative Services
- Website Design & Development
Hearts of Gold Event Branding
Discover how our event branding efforts support the Coalition for the Homeless of Central Florida’s annual fundraising event, helping raise funds to find permanent homes for families and individuals in need.
Solutions
- Branding
- Creative Services
- Event Marketing Support
Benefits
- Increased Brand Awareness
- Elevated the Legitimacy of the Event
- Stronger positioning in the themed entertainment industry
- Supported Fundraising Efforts
- Strengthened Event Identity
The scope
The Coalition for the Homeless of Central Florida needed a logo and unique visual representation for Hearts of Gold, its signature annual fundraising event, along with supporting creative materials to bring the event identity to life. We created a polished brand system that complements the primary logo and can be adapted to each year’s event musical theme.
The new branding is used across invitations, digital tickets, signage, social media posts, event materials, and on-site experiences.
The challenge
Since 1987, the Coalition for the Homeless of Central Florida has helped transform the lives of men, women, and children experiencing homelessness. Hearts of Gold raises critical support for the individuals and families who call the Coalition their temporary home.
As the event continued to grow, the Coalition needed a stronger visual identity to build recognition, elevate the guest experience, and connect each year’s creative theme to the heart of its mission.
The approach
Primary Event Logo
Our team developed a refreshed logo for Hearts of Gold, giving the event a more polished and recognizable identity. The logo was designed to strengthen brand recognition for the fundraiser while giving each year’s theme room to feel fresh and distinct. The door element from the Coalition logo is also used on the Hearts of Gold logo, connecting the two.
Motown-Inspired Event Branding
For one of the events at Hard Rock Live Orlando, we adapted the Hearts of Gold identity into a Motown-inspired creative direction. The visuals used bold typography, retro shapes, music-inspired icons, black-and-white photography, and a warm color palette to reflect the rhythm, funk, and soul theme. The phrase “Heart & Soul” tied the creative direction back to the Coalition’s mission, connecting the event’s energy to its purpose.
Creative Services
To bring the event experience to life, we created supporting promotional materials, as well as digital, print, and on-site materials. Each piece was designed to carry the Motown-inspired theme throughout the guest journey, from the first impression to the final thank-you.
Different Perspective is an INCREDIBLE marketing agency that not only produces quality work but also has a heart at its core.
For several years now, they have provided in-kind marketing support for our largest fundraising event at Coalition for the Homeless of Central Florida. As part of this event support, they provide everything from the branding to the execution of several materials: tickets, banners, posters, credential passes, social media materials, etc.
Not only are they timely and committed, but they come with tremendous talent and heart - and we couldn't be more grateful for their work.
Jessica Guzman • Assistant Director of Development and Communications at the Coalition for the Homeless of Central Florida
