- Stetson International Chamber Music Festival
- Branding
- Creative Services
- Website Design & Development
Higher Education Branding & Website
How we helped Stetson University School of Music launch its inaugural International Chamber Music Festival with strong branding and a custom website
Solutions
- Branding
- Website Design and Development
Benefits
- Custom visual identity
- Clear brand differentiation
- Dynamic and modern design
- Professional, user-friendly website
The scope
The Stetson University School of Music was hosting its inaugural International Chamber Music Festival in DeLand, Florida. The two-week program brought middle and high school students together with world-class faculty and guest artists from leading institutions to train, perform, and collaborate.
To support its debut, DP partnered with Stetson to create the festival’s branding and website, ensuring a cohesive, professional presence that reflected the university’s prestige and the vibrancy of international chamber music.
The challenge
As a new school of music initiative, the festival needed a brand identity and website that could establish immediate credibility. The design had to stay true to Stetson’s established brand while also capturing the movement and energy of chamber music. At the same time, it needed to appeal to a global audience of students and families, presenting the festival as both prestigious and approachable.
Our goal was to create a cohesive identity and online presence that balanced tradition with innovation, strengthening institutional ties while visually communicating the transformative experience of participating in the festival.
The approach
Branding
The visual identity of the Stetson International Chamber Music Festival was developed as a natural extension of the Stetson University brand, incorporating its colors and typography to strengthen the institutional connection while conveying the energy, dynamism, and lightness of chamber music.
The combination of fluid shapes and modern graphic compositions reflects the sense of musical movement and collaboration, essential pillars of the festival. The result is a light, welcoming, and professional identity that balances tradition and innovation to communicate the transformative experience of learning, connecting, and performing alongside distinguished musicians and mentors.
Website Design and Development
We designed and developed a custom website to showcase the festival’s new branding and highlight its programs, faculty, and application process. Built to attract international applicants, the site was professional, mobile-friendly, and SEO-ready, serving as the festival’s primary digital touchpoint and reinforcing its credibility on a global stage.
