3 Ways You Can Improve Your About Page
About Us. About Me. Our Team. Who We Are. Whatever you want to call it, your business’ about page is one of the most important pages of your entire website. Besides conveying to your customers who you are and what you do, it helps customers determine whether they should start a relationship with you. You can almost think of it as an online dating profile, but for your business. Hey, how YOU doin’?
While there is certainly no magic formula to a perfect about page, there are some guidelines you can follow to get the most out of it. Here are 3 ways you can write a kickass about page, whether you’re looking to improve or start one from scratch:
Use the Right Tone. Having a brand message is important but equally significant is how you communicate it. To adopt an appropriate tone for your brand, start thinking about what values your customers want most from you. Do they want dependability? Entertainment? Innovation? Enacting those values on your about page will help attract customers and stimulate the positive feelings you want to be associated with your brand.
Talk About Your Customers. Sure it’s titled “about,” but the main purpose of your about page isn’t actually about you, but rather, it’s about your customers. Try thinking about the difference between “what we do” versus “how we can help” – the latter clearly matters more to your customers. Your about page should convince your customers why they should care about you and how your products can help them.
Establish Your Mission. If you haven’t established yourself as a trusted expert and authority in your industry, you haven’t proven to your customers that you are worth doing business with. To establish credibility, be candid about your qualifications, accolades, and most importantly, your mission. Identifying what you stand for and what you bring to the industry will set your business apart from your competitors and earn your customer’s trust.
It’s not hard to see that a kickass about page doesn’t have to be extensive or complicated. In fact, it should be exactly the opposite: simple, straightforward and even conversational. Get started and apply these tips today, or if you’re curious how our team of experts can help you start the right conversations with the right kind of people, give us a ring or shoot us a message! We’d love to hear from you.